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Get your ultimate K-pop merch with 0917 X Red Velvet Collection

Entertainment | Music and Concerts

Get your ultimate K-pop merch with 0917 X Red Velvet Collection

By Jonathan Hicap

In collaboration with SM Entertainment, 0917 Lifestyle is back, this time with the Red Velvet Collection.

0917 Lifestyle unveiled the 0917 x Red Velvet collection this August.

The 0917 x Red Velvet collection (Globe)

With the commitment of Globe’s urban lifestyle brand to connect people to their passions, the latest partnership with SM Entertainment, one of South Korea’s leading entertainment companies, features designs inspired by Red Velvet's sizzling comeback album, "The ReVe Festival 2022- Birthday."

Merchandise available includes colorful t-shirts, matching sling bags, cassette tapes and bucket hats.

"Every comeback is an event so we are beyond excited to bring the 0917 x Red Velvet collection to our K-pop-loving community. This collaboration embodies our brand's mission to continuously tap into subcultures and bring them closer to what they love. We can't wait for Reveluvs and K-pop enthusiasts to unbox and flaunt their new merch,” said Gladys Rojas, 0917 Lifestyle head.

The limited-edition pieces will be available on Aug. 31 in different channels such as 0917Lifestyle.com, the Globe shop on Lazada and Shopee, or at the 0917 Bonifacio High Street pop-up booth.

Every item in the collection is SM Entertainment-approved, guaranteeing authentic and top-tier merch.

The partnership also brings some fresh beats to the 0917 lineup, being its first major drop since the visual re-branding in July. It is also the second time the team is mixing it up with gadget accessories in the SM Entertainment merchandise lineup, following the hit collaboration with EXO.

For more more, go to https://0917lifestyle.com/.

Related Tags

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