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Manila Bulletin devider Entertainment devider Celebrities devider Thai star Win Metawin unveiled as Coca-Cola's first ASEAN brand ambassador for 'A Recipe for Magic' campaign 

Thai star Win Metawin unveiled as Coca-Cola's first ASEAN brand ambassador for 'A Recipe for Magic' campaign 

Published Aug 3, 2023 09:44 am
Thai star Win Metawin is Coca-Cola’s first ASEAN brand ambassador for the “A Recipe for Magic” campaign.  The “A Recipe for Magic” campaign, launched globally in May, aims to ignite people’s desire to not only savor delicious food and drinks, but also to create unforgettable, magical moments with family and friends through dining experiences that bring people together. Thai star Win Metawin (Coca-Cola)

“Meals hold a significant place in my heart. Throughout my childhood, I recall that many of the fun and magical occasions we had as family took place at the dining table,” said Win.  He added, “It was in those precious moments that I would gather with my family or friends, eagerly learning about the exciting events unfolding in their lives. Meals are truly magical moments to me.” A self-professed foodie, Win will collaborate with Coca-Cola to unveil his own “Recipe for Magic” to fans and the larger community through various engaging activities, which include an online film, various social media activations and interactions, and a variety of media engagements. The “A Recipe for Magic” campaign in the Southeast Asian market will showcase Win’s charm across the Philippines, Thailand, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia and Singapore. “We are very excited to welcome Win Metawin to our Coca-Cola family. Throughout his career, Win has seen first-hand how moments become magical when people come together. With our shared love for food and the human connection, we look forward to sharing his own recipe for magic with his loved ones across the region,” said Baron Magtanong, marketing manager, Coca-Cola.  The campaign is the latest through “Real Magic, the Coca-Cola global brand philosophy and is rooted in the belief that whether every day or a specially planned occasion, meal moments become magical when they are enjoyed together: all it takes is a simple mix of the right ingredients – good company, the right food, and an ice-cold Coca-Cola.

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