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Manila Bulletin devider Business devider The Stock Market devider SM loyalty program now covers 4,000 stores nationwide

SM loyalty program now covers 4,000 stores nationwide

Published Aug 24, 2023 07:46 am

Digital Advantage Corporation, SM Investments Corporation’s subsidiary managing the SM Advantage Card, now has 4,000 partner stores in the conglomerate’s ecosystem of retail businesses nationwide.
 

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From left to right: Roberto Claudio Sr., President, Philippine Retailers Association (PRA); Digital Advantage Corp. (SMAC) Head of Sales and Marketing Jay Beltran; and Rosemarie Ong, Chairwoman, PRA

In a talk during the recently-concluded 29th National Retail Conference and Expo (NRCE), Digital Advantage Corp. Head of Sales and Marketing Jay Beltran shared how the SM Advantage Card has become “one of the most pervasive loyalty programs in the country today.”

SMAC is SM’s loyalty program with a wide network of stores including The SM Store, SM Markets, Specialty Stores, and other partner merchants where its members earn and redeem points every time they shop. With SMAC, members earn points that are as good as cash.  

From rewards and privileges to sales discounts, SMAC rewards loyalty by offering exclusive perks to its members.

“Customers are mindful of their spending and the exclusive deals and points from SMAC matter and have become powerful drivers to purchase,” said Beltran. 

She noted that, “Our members can finally enjoy some well-deserved shopping, replenish their cupboards, have a personal and home makeover, and jumpstart their quest for a healthier lifestyle without over-stretching their wallets.” 

“We have seen many of our members wait for the three-day sale to take advantage of that additional 10 percent discount. These values matter to them,” Beltran added.

Highlighting the significance of customer relationship management in delivering sustainable growth, Beltran pointed out that, “Being customer insights and data-driven could be as simple and practical as putting yourself in the shoes of your customers and experiencing the product yourself before going to market with it, ensuring a highly satisfactory experience.”

She further added that, “We also equip them in making smart purchase decisions and the opportunity to save with SMAC exclusive promos.”

Beltran said understanding who their customers are allowed SMAC to curate promos for their members who enjoy the privileges of being a SMAC loyal member.
 

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SM Advantage Card (SMAC) SM Investments Corporation
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