By NEIL ALVIN NICERIO

As Filipino travelers seek unique and unforgettable experiences abroad, Hokkaido’s lesser-known treasure, the Rumoi Subprefecture, emerges as a captivating destination waiting to be explored. This region is composed of the lone city of Rumoi, the towns of Mashike, Obira, Haboro, Embetsu, and Teshio, and the village of Shosanbetsu. With its breathtaking landscapes, a rich tapestry of cultural experiences, delectable cuisine, and warm hospitality, Rumoi Subprefecture beckons Filipinos to venture off the beaten path and discover a hidden gem in the Land of the Rising Sun.

Nature’s Enchanting Haven
Nestled in the picturesque northwestern region of Hokkaido, Rumoi Subprefecture stands as an enchanting paradise for nature enthusiasts. Blessed with awe-inspiring coastal vistas, lush forests, and majestic mountains, this region offers a breathtaking spectacle for the eyes throughout the year. Whether you visit during spring, summer, autumn, or winter, Rumoi Subprefecture has something truly special to offer.

For adventurous travelers, an array of outdoor activities awaits. Embark on an exhilarating journey by hiking up the region’s highest peak, the magnificent Mt. Shokanbetsu, which promises unparalleled panoramic views that will leave you in awe of nature’s grandeur. Alternatively, choose to traverse the scenic coastal Ororon Line on a thrilling biking expedition, immersing yourself in the beauty of the coastline and feeling the invigorating sea breeze against your skin.

For those seeking a more tranquil experience, there is nothing quite like camping at the breathtaking Rumoi Golden Beach and watching the sun gracefully paint the sky with vibrant hues during sunset. The calming sounds of the waves lapping against the shore and the feeling of soft sand beneath your feet create a perfect setting for relaxation and rejuvenation.

If you are a birdwatcher, then board a ferry and head to Teuri Island. You would be awestruck with the hundreds if not thousands of seabirds that call it home. 
Savor the seafood bounty

Filipinos’ love for seafood finds a match in Rumoi Subprefecture’s diverse culinary offerings. Renowned for its exquisite seafood cuisine, the region delights taste buds with an array of fresh catches from the Sea of Japan. From succulent crabs to plump scallops and an assortment of delectable fish dishes, Rumoi’s seafood is a true gastronomic delight that leaves a lasting impression. 

Don’t miss out on the amaebi (sweet shrimp) dishes of the towns of Mashike and Haboro, the (shijimi ramen) basket clam ramen of Teshio, and the famed (kazunoko) herring roe of Rumoi.

Embrace serenity  in tranquil settings
For Filipinos seeking respite from bustling city life, Rumoi Subprefecture offers an idyllic escape. Away from the tourist crowds, the region exudes a peaceful ambiance, inviting travelers to relax, reflect, and recharge. Each town has its unique onsen so visitors would surely have a memorable dip in each one.  Whether it’s unwinding in the traditional Japanese onsen (hot spring) or strolling through charming rural towns, visitors will find tranquility in nature’s embrace.

Cultural immersion at its finest
Rumoi Subprefecture presents an authentic immersion into Japanese culture and traditions, inviting Filipino travelers to partake of the pleasures of local festivals, engage with welcoming locals, and experience time-honored rituals that showcase the region’s rich heritage. Embracing the genuine warmth of Japanese hospitality, visitors gain profound insights into everyday life and values that make Rumoi a uniquely welcoming destination. 

For an enchanting experience, consider visiting during the months of June to August, when the region comes alive with vibrant festivities. Don’t miss the spectacular Rumoi Dontou Festival, usually held every last weekend of July, and be sure to revel in the dazzling fireworks displays that light up the summer nights during the Fireworks Festivals of each town.

Rumoi Subprefecture stands as an enchanting haven, inviting Filipino travelers to bask in the authenticity of its offerings, fostering unforgettable memories and heartfelt connections. Beyond off-the-beaten tourist paths, the subprefecture unveils its hidden allure, revealing a tapestry of cultural riches and an abundance of warm-hearted hospitality, awaiting explorers with open arms. 

So whether you seek solace in nature, savor the flavors of authentic cuisine, or simply immerse yourself in the warm welcome of the local community, Rumoi promises an escape like no other—one that bridges the gap between cultures and leaves an indelible mark on your soul.