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Manila Bulletin devider Lifestyle devider Food devider This local restaurant offers a 'five-star experience for a two-star price'

This local restaurant offers a 'five-star experience for a two-star price'

Get to know Kuya J Concept 4.0 and the new 'bidas' of its menu

Published Aug 23, 2023 01:35 am

Kuya J, a beloved Filipino staple with humble beginnings in Cebu, launched another improved store design and new dishes as part of its brand promise—a five-star experience for a two-star price.

Kuya J Concept 4.0 is the restaurant chain’s evolution toward a modern dining ambiance that embraces modern Filipino interior design. This new version replaced previous wooden bookshelves with new, sophisticated bookshelves adorned with bespoke wooden accents true to Filipino craftsmanship. Other new architectural details include coffered walls, copper ceilings,  arches, and solihiya. These changes are made to satisfy discerning diners with ever-evolving palettes toward a pleasant dining experience.

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Kuya J Concept 4.0 in SM Sta. Mesa and SM Bacolod

“Our new store design is more than just the style you see now,” Kuya J president Winglip Chang explained. “It’s a testament that we will continue to innovate through our menu and service to create the best dining experience for every Filipino diner.”

The restaurant chain’s “Dine in Style” event, held at Venice Grand Canal Mall on June 29, was graced by friends from the media, celebrities, and long-time Kuya J endorser, Jericho  Rosales.

Over the past few years, Jericho evolved as a performer while staying true to his heart and soul in all his projects. Because of his evolution and authenticity, he remains a fitting face to represent Kuya J as the brand equally elevates itself in its respective industry.

“The way Kuya J has changed through the years is very much like the way I have changed as well,” the actor said. “Kuya J has transformed its looks, and so have I. Kuya J has delivered new offers to Filipino diners, and I have delved into new paths as an artist and a performer. This marks an exciting new chapter for me and the whole Kuya J family.”

Of course, the celebration wouldn’t be complete without the introduction of scrumptious new bidas. Guests got to savor the Crispy Bagnet Chips and Squid Sisig, which were recently launched on June 15. They also got to have an exclusive, first taste of new bidas, Crispy  Pompano and Monggo sa Gata, which are now available in all locations.

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Squid sisig and crispy bagnet chips
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Monggo sa gata and crsipy pompano

“We believe that Kuya J’s new store design completes the elevated dining experience that we want to offer Filipino diners,” Group COO Roy Quejada said.

Treat your friends, family, and loved ones to a dining experience that combines hearty, Filipino soul food with an elevated dining ambiance. Head over to Kuya J 4.0 branches located all over the country. 

Want to enjoy the new Kuya J dishes from the comfort of your own home? Order these dishes via www.central.ph/eats, GrabFood, and Foodpanda.

To know what’s next in the Kuya J evolution, visit @kuyajresto on Facebook and Instagram and @kuyajrestoph on TikTok.

Related Tags

KuyaJDineInStyle KuyaJ KuyaJVer4Launch
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