Filipinos spend more time on career-related content vs Asian peers -- survey

With free ‘upskilling’


Filipinos are spending one to five hours a week on career-related content, the highest record among South East Asian (SEA) countries, based on a market survey by online job platform JobStreet by Seek.

The job online platform unveiled the results of its latest market survey at the launch Wednesday, Aug. 23, of its newest AI invention in the Philippines called “SeekMAX” allowing Filipino job seekers to upgrade their skills for free.

Based on the survey, over 60 percent of working Filipinos are consuming online platforms for social connections and job-related updates and trends. This is where JobStreet’s SeekMAX comes into play for being a “one-stop” online platform.

Company officials said the SeekMAX AI is 100 percent free with unlimited access to learning contents that are “tailored for Filipinos”. It features insights from local and regional industry experts and enabling Filipinos in the workforce to maximize their day with various opportunities that can help them gain new skills, level up their careers, and bring fulfillment in their working lives while navigating the platform.

JobStreet Philippines Managing Editor Dana Majarocon with SEEK Asia's Chief Growth Officer Yuh Yng Chook, and the JobStreet Philippines Head of Marketing Kim Martin Viray introduced SeekMAX as a next-generation in-app learning and community platform that helps Filipino job seekers to achieve better career opportunities where they can truly stand out.

Additionally, the survey also identified top five in-demand skills in the Philippines comprising digital literacy, adaptability, interpersonal skills, multitasking efficiency, and time management. These are the skills that will help Filipinos to become globally competitive professionals in the future and stand up in their chosen career, according to Yuh Yng.

“We are proud to introduce SeekMAX where there are thousands of free learning videos specially curated for you and maximize career, where there (are) community platform where you can ask your most burning career questions and participate in discussions with industry peers and industry experts, as well. And ultimately find the most exclusive, and the most recent, and the most updated career advice content,” said Yuh Yng, expressing the great potential of JobStreet by Seek’s newest innovation.

SeekMAX is providing insights and updates regarding Business and Finance, Language Learning, Career Advice, Salary Advice, Sales and Marketing, Industry Trends, Self-Development, and Leadership and Management. Endless learning contents are in the platform from tips on creating a good resume, preparing for job interviews, updates for salary trends, up to managing and growing a career.

It also highlighted SeekMAX Originals, the JobStreet Philippines’ locally-focused content in collaboration with some of the top Filipino content creators and entrepreneurs including Ayn Bernos, Jonathan Yabut, Bobby Cariño, and Janine Victor who will be offering career and salary advice to the Filipino workers.

In order to gain full access to the SeekMAX feature, Filipinos must install a JobStreet application and create their own account. Having a registered account will allow them to receive wider job recommendations based on their profiles and will unveil more interesting options, Viray explained during the briefing.

He said the “arrival of SeekMAX is actually just a beginning of a new era as JobStreet transitions from a job’s board to a total career partner of every Filipino. Expect that there will be there are actually more exciting changes and developments that will involve in the following next months.”

In August 2022, SeekMAX was launched in Indonesia that has touched over two million Indonesian workers with more than 500,000 active users monthly, based on their data. Meanwhile, JobStreet Malaysia and Singapore just recently launched the platform this July.

JobStreet by Seek said it is passionate in “upskilling” Filipinos and other Asians with leading entities like Bloomberg, Microsoft, The Wall Street Journal, The New York Times, among them.

Since its first operation in 1999, JobStreet by Seek has served 16 million Filipinos. The company has seen an opportunity to help unemployed workers land the most suitable job for them as data reveals that 2.2 million out of 48 million Filipino workers are unemployed.

By looking at the  data, the number one career platform in the Philippines and in Asia seeks not just to match profiles with the right employers but also equipping them with the adequate skills to be able to land the most suitable career for Filipinos.

"Beyond our role as a career platform, we believe in helping the wider workforce in living more productive and fulfilling working lives. We are passionate about helping them grow their skills and boost their careers which is why we are deepening our investments and accelerating all of our innovations in the market," Majarocon said during the event. (Joselie C. Garcia)