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Manila Bulletin devider Philippines devider National devider Bong Go: Responsible marketing, sustainable public trust key to PH real estate industry growth

Bong Go: Responsible marketing, sustainable public trust key to PH real estate industry growth

Published Aug 20, 2023 07:09 am

Senator Christopher “Bong” Go said the responsibility of both the government and the private sector is crucial to the success and growth of the Philippine real estate industry. 

 

Bong Go.jpg

Sen. Christopher "Bong" Go at the Accredited Real Estate Salespersons of the Philippines Inc. event at the Grand Regal Hotel in Davao City last Friday, Aug. 18, 2023. (Photo courtesy of O/S Sen. Bong Go) 

 

 

Go highlighted this during his speech in a gathering of real estate professionals and industry experts last Friday, August 18 in Davao City. 

 

The event, with a theme "Responsible Real Estate Marketing: Accurate Representation for Sustainable Public Trust”, held at the Grand Regal Hotel in Davao City, aimed to underscore the pivotal role of the real estate sector in contributing to the country's economy while emphasizing ethical practices and accurate representation to build public trust.

 

“I am truly honored to stand before you today at this important event focusing on responsible real estate marketing, and accurate representation for sustainable public trust. It is a pleasure to see many dedicated and passionate individuals gathered here, all of whom play a vital role in shaping the future of the real estate industry in the Philippines,” said Go in his speech.

 

“Our gathering today underscores a commitment to growth, collaboration, and the pursuit of excellence within the real estate sector. I commend each one of you for your unwavering dedication to your profession. Your tireless efforts in connecting people with their dream homes and properties are the cornerstone of a thriving real estate market,” the senator added. 

 

Go said he believes the country’s real estate sector could serve as a catalyst for economic development, job creation, and overall national progress.

 

He then, stressed that trust between consumers and real estate developers is paramount for a thriving real estate industry. 

 

“The objective of this event is clear – to create a platform for the exchange of experiences, the sharing of insights, and the elevation of industry standards. We believe that by coming together we can collectively enhance the way we operate, ensuring that our practices are always in line with the highest standard of professionalism, ethics, and transparency,” Go said.

 

Go, a member of the Senate Committee on Urban Planning, Housing, and Resettlement, has filed Senate Bill Nos. 192 and 426, which propose the Rental Housing Subsidy Program and the National Housing Development, Production and Financing Program, respectively. 

 

According to the senator, these measures are part of his efforts to ensure that the poor have access to safe and affordable shelters.

 

SBN 192 seeks to provide sustainable and habitable housing to Filipinos impacted by disasters and other crises by giving disaster victims affordable access to the formal housing market through rental subsidies provided by the government.

 

On the other hand, SBN 426 seeks to enhance housing production by fostering partnerships among relevant stakeholders to address the social housing needs of Filipino families.

 

“These measures are aligned with our initiative to provide adequate and affordable housing to several families who lacked decent housing. I am truly excited about the discussions that will take place today,” Go stressed.

 

“The insights you gain here will undoubtedly contribute to the growth of your individual careers as well as the overall advancement of the real estate sales landscape in our nation through shared knowledge and collective delegation, we can foster an environment where responsible real estate marketing becomes synonymous with sustainable public trust,” he further said. 

 

 

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