As we close the pandemic chapter of our lives, people are more than ready to rediscover the world, see new places, taste different flavors, and make more memories outside with their best pals. This time, traveling gets a deeper meaning, something way beyond just snaps for the Gram, and more into building connections with people, nature, and space. And, of course, finding the joy in everything down to the most minuscule aspect of an adventure.

That’s the heart of American Tourist’s latest campaign. Dubbed #FindFunEverywhere, the initiative invites everyone to go to places, create meaningful moments, and discover fun in everything. To bring the fun to the digital world, the brand also unveiled an energetic campaign video, showcasing original music and dance choreography.

“When we are happy, when we explore the world, when we find fun… we dance,” American Tourister marketing head for Southeast Asia, Hazlina Dayangku explained the inclusion of signature dance moves for this campaign. “With our connectedness now, it is so easy to share music, and dance to it all together as we find fun everywhere with American Tourister.”

For American Tourister a fun travel companion can come in the form of trusty luggage. With that in mind, the brand also presented its newest line of luggage that mirrors the spirit of a fun traveler: bold, vibrant, and brimming with life. The collection features classic styles in refreshed colorways that reflect the sunny beaches, the lush greens of nature, and the vivid blues of the ocean.

“More than just a phrase, #FindFunEverywhere is a mindset, a philosophy that encourages us to seek out excitement, laughter, and joy no matter where we are,” said American Tourister Philippines country manager Michael Corpuz during the launch of the campaign. “It’s a reminder that even in the most ordinary moments, there is an opportunity for playfulness and discovery.”

The collection is available in all American Tourister stores nationwide and online.