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Manila Bulletin devider Technews devider Shopee ranked Most Valuable Retail Brand in PH – Kantar study

Shopee ranked Most Valuable Retail Brand in PH – Kantar study

Published Aug 14, 2023 08:05 am

Shopee - Most Valuable Retail Brand (Kantar BrandZ).jpg

Shopee ranked as the Most Valuable Retail Brand in the Philippines and Southeast Asia, garnering the highest Demand Power score among retailers, according to the 2023 Kantar BrandZ study on Top Performing Brands. Shopee also placed 8th on the list of Most Valuable Southeast Asian Brands, the only e-commerce platform in the top ten.

The Kantar BrandZ 2023 Most Valuable Southeast Asian Brands rankings considered opinions on 1,700 brands across 78 categories and six markets. The methodology evaluated brands through a valuation tool that meticulously synthesizes financial analysis and consumer outlooks on categories such as Meaning, Difference, and Salience.

According to the Kantar BrandZ report on Top Performing Brands in the Philippines, Filipino shoppers find that Shopee has become essential to their everyday lives. They enjoy the seamless online shopping journey on Shopee, which provides the best value, a wide variety of products and services, as well as daily entertainment via Shopee Live and Shopee Prizes. With its highly localized approach, partnering with Filipino personalities, and launching support-local programs that uplift communities, Shopee has become more than just an e-commerce platform for many Filipinos.

Vincent Lee, Head of Shopee Philippines, shared, “We are honored to be in the ranks of many prominent and well-loved brands in Southeast Asia. The core of our efforts and achievements has always been our mission to better the lives of the underserved through technology.”

Shopee is committed to utilizing the transformative power of technology to impact Filipinos' lives through its exciting campaigns and deals for enjoyable shopping and bigger savings. It offers an excellent avenue for sellers and buyers to connect through its innovative and entertaining features, such as Shopee Live. While Shopee is committed to giving its users the best value and entertainment, it continues to uplift local communities and digitize local MSMEs through its CSR program, Shopee Bayanihan. 

“We want e-commerce to be accessible to every Filipino in the country. We will continue working tirelessly to deliver excellent services that bring joy and convenience to our users and help local MSMEs digitize,” Lee added.

Access the full Kantar BrandZ 2023 Most Valuable Southeast Asian Brands report here. 

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