By JAMES SAM

In an aligning of stars, Sealy Posturepedic recently partnered with Ballet Philippines to showcase their shared goals of excellence, innovation, and dedication. Ballet Philippines, with its embodiment of artistic storytelling and powerful performances, collaborated with Sealy and its commitment to crafting transformative sleep experiences for its clients in a momentous partnership ceremony held at Twenty-Four Seven Building, Focus Global, Inc.’s flagship showroom. 

Kathleen Liechtenstein, president of Ballet Philippines, at the ceremony said, “When we first began our talks with the Sealy team, my immediate thought was, ‘This was a perfect pairing.’” Ballet Philippines’ dancers partake in technically demanding performances and, as a result, one of the company’s primary concerns is the health of its performers. Rest and recovery are vital to being able to execute movements of the highest standard in ballet and at the ceremony, She added, “There was no better choice for us when it comes to rest, recovery, and sleep technology than Sealy.” A vital element of ballet is the art of posture. An elegance and poise that has remained a key component of ballet performances, the mastering of the art of posture demands years of rigorous training and a deep understanding of the body’s alignment. 

Ballet Philippines, in its unwavering dedication to high standards, requires its performers to maintain the health and stability of their bodies. Sealy’s innovative sleep technology allows for quality rest and provides unmatched support resulting in the foundations of impeccable posture.

Representing America’s leading mattress brand, general manager of the Sealy Asia Group of Companies Chee Yan Lee considers this partnership a milestone for the brand.

“The partnership between Sealy Posturepedic and Ballet Philippines represents a collaboration that holds immense promise. Our shared commitment to high standards of excellence, dedication, to craftsmanship, and continuous innovation is what brought us together, and it is these shared values that will guide us as we move forward,” Chee Yan Lee said. 

At the intimate event, Stephen D. Sy, president of Focus Global, Inc., expressed enthusiasm for the collaboration. He said, “Pairing excellent customer service with products of the highest quality, Ballet Philippines has enabled Focus Global Inc. to extend its dedication to excellence beyond the realm of sleep. In addition to showcasing the art of ballet, the partnership between Sealy Posturepedic and Ballet Philippines represents a mutual dedication to nurturing creativity and supporting the pursuit of excellence.”