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Here's how to win products from SM Beauty

And stock up on beauty products at the Color Play Festival

Published Aug 1, 2023 05:43 am
Makeup and beauty enthusiasts are in for a treat as SM Beauty launches Color Play Festival. Happening until Aug. 4, 2023 at SM Mall of Asia Main Atrium, various beauty brands, including cult-faves, gather together to showcase its wide range of makeup, skin care, and hair care products. Shoppers can look forward to fun games, freebies, entertainment, and even a digital beauty pageant. Meanwhile, SM Advantage Card (SMAC) members can also score free makeovers, exclusive for them. Another exclusive for them is the hair braiding and flower crown area, where a limited number of customers can enjoy free flower crowns and braids done by professional artists.  As part of the Color Play Festival, SM Beauty is also holding digital beauty pageant. Participants are urged to post their most dazzling Coachella Festival look, and share it on Twitter, Instagram, Tiktok, and Facebook. The post must include #SMBeauty and #ColorplayFestival2023 in the caption. Entries will be judged based on the following criteria: makeup, hairstyle, originality, and engagement (likes, comments, and shares). The top 10 winners will receive exclusive hair and makeup, skincare, and other SM Beauty products. Throughout the festival, there will also be a "ferris wheel" gondola and photobooth for you thave your photos taken with. Some of the participating brands include MAC, NARS, Drunk Elephant, Shiseido, Tsubaki, Tressemme, L’Oreal Hair, Happy Skin, and blk cosmetics. 

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