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Manila Bulletin devider Entertainment devider Celebrities devider Sarah Geronimo joins Sun Life as new brand ambassador

Sarah Geronimo joins Sun Life as new brand ambassador

May Bagong Kasa-Kasama Under the Sun

Published Jul 3, 2023 07:02 am

Sarah Geronimo and Matteo Guidicelli


Sun Life Philippines has revealed that Asian Popstar Royalty Sarah Geronimo is joining its roster of brand ambassadors. Sarah is at the forefront of Sun Life’s latest campaign dubbed Partner for Life, together with her husband Matteo Guidicelli, who is a long-time Sun Life brand ambassador himself. The campaign emphasizes the importance of having someone who will help us achieve our financial goals, live a healthier life, and be the best version of ourselves.
“We're delighted to welcome Sarah Geronimo as part of the Sun Life family. Her values align with ours and having her as a partner in furthering our advocacies on financial literacy, health and wellness and sustainability is something that we're very excited about,” Sun Life Chief Client Experience and Marketing Officer Carla Gonzalez-Chong said. “Sarah's journey to becoming an empowered woman taking control of her career, businesses, health, finances, and advocacies inspires us. Her eagerness to continuously learn and find support from the people she loves makes her a perfect ally of Sun Life in encouraging more Filipinos to pursue their own version of a brighter life.”
As part of the campaign, Sarah and Matteo are starring in a thematic video that highlights Sun Life’s promise of being a Partner for Life. The couple co-created the video with Sun Life, exuding sincerity as it gives a glimpse of the way they support each other. The video will be shown on national television, as well as @SunLifePH on Facebook, YouTube, and TikTok. Sarah is also the voice behind the new Sun Life jingle entitled “Kasa-Kasama,” a duet with Inigo Pascual, who co-wrote the song and is himself a part of the Sun Life family. The jingle, a fun yet heartfelt tribute to one’s Partner for Life, will likewise be shared through Sun Life’s social media platforms and played on select radio stations nationwide.
A series of digital and on-ground activities will also be mounted to further amplify the campaign and encourage more Filipinos to secure the future of their loved ones. "I'm happy and thankful to be part of the Sun Life family," Sarah said. Apart from Sarah and Matteo, Sun Life has Piolo Pascual and Donny Pangilinan as Clients and advocates of financial literacy and health and wellness. “We are grateful to have the support of our brand ambassadors in advancing Sun Life’s purpose,” Gonzalez-Chong said. “We are privileged that they have chosen to partner with Sun Life to help more Filipinos pursue lifetime financial security and live healthier lives.”
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