Jollibee ramps up expansion in Vietnam
Published Jul 3, 2023 06:55 am
The Jollibee Group’s flagship brand Jollibee has ramped up its expansion in Vietnam to 158 stores as of the first quarter of 2023 as it sets its sights on becoming among the country’s top Quick Service Restaurants.
Jollibee Vietnam opened seven new stores in 2022 and four more in the first quarter of 2023 and did not permanently close stores during the peak of the health crisis in the country.
Jollibee in Da Nang, Vietnam is packed with local Vietnamese customers awaiting their turn to order. With 158 stores in the country as of Q1 2023, the Jollibee Group intends to make Jollibee the #1 quick-service restaurant chain in Vietnam.
To support the company’s growth plans, Jollibee established its own commissary in Vietnam, which has the capacity to support 400 stores. Now the third biggest quick-service restaurant brand in Vietnam, Jollibee caters to a 100 percent local Vietnamese customer base. Its bestselling products–-Chickenjoy, Sweet Chili Chicken, and sweet-style Jolly Spaghetti–have won the palate of the Vietnamese people and have become a staple for Vietnamese families in the country.
Jollibee Group President and CEO Ernesto Tanmantiong
“With Vietnam’s continued economic development and growing population, we see huge growth prospects for Jollibee in the country,” said Jollibee Group Chief Executive Officer Ernesto Tanmantiong. He added that, “We intend to maximize Vietnam’s huge growth opportunity of the rapidly growing QSR industry in Vietnam, focusing our investment in key cities and developing areas.” Year-on-year, Jollibee Vietnam continued to post strong double-digit systemwide and same-store sales growth, with dine-in exceeding pre-pandemic levels and off-premise channels growing by high double digits even as customers return to stores. “We thank our Vietnamese customers for supporting Jollibee throughout our 18 years in the country,” continued Tanmantiong. He noted that, “Our continued success in Vietnam and in many other parts of the world shows that Jollibee can indeed win over the hearts of the international customer base, and we will continue expanding our presence both in Vietnam and around the globe.” Jollibee now operates in 17 countries with over 1,500 stores. Jollibee’s continuous expansion in Vietnam forms part of the Jollibee Group’s vision to become one of the top five restaurant companies in the world.
Jollibee in Da Nang, Vietnam is packed with local Vietnamese customers awaiting their turn to order. With 158 stores in the country as of Q1 2023, the Jollibee Group intends to make Jollibee the #1 quick-service restaurant chain in Vietnam.
To support the company’s growth plans, Jollibee established its own commissary in Vietnam, which has the capacity to support 400 stores. Now the third biggest quick-service restaurant brand in Vietnam, Jollibee caters to a 100 percent local Vietnamese customer base. Its bestselling products–-Chickenjoy, Sweet Chili Chicken, and sweet-style Jolly Spaghetti–have won the palate of the Vietnamese people and have become a staple for Vietnamese families in the country.
Jollibee Group President and CEO Ernesto Tanmantiong
“With Vietnam’s continued economic development and growing population, we see huge growth prospects for Jollibee in the country,” said Jollibee Group Chief Executive Officer Ernesto Tanmantiong. He added that, “We intend to maximize Vietnam’s huge growth opportunity of the rapidly growing QSR industry in Vietnam, focusing our investment in key cities and developing areas.” Year-on-year, Jollibee Vietnam continued to post strong double-digit systemwide and same-store sales growth, with dine-in exceeding pre-pandemic levels and off-premise channels growing by high double digits even as customers return to stores. “We thank our Vietnamese customers for supporting Jollibee throughout our 18 years in the country,” continued Tanmantiong. He noted that, “Our continued success in Vietnam and in many other parts of the world shows that Jollibee can indeed win over the hearts of the international customer base, and we will continue expanding our presence both in Vietnam and around the globe.” Jollibee now operates in 17 countries with over 1,500 stores. Jollibee’s continuous expansion in Vietnam forms part of the Jollibee Group’s vision to become one of the top five restaurant companies in the world.