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Manila Bulletin devider Entertainment devider Celebrities devider #Kpop hashtag reaches 400 billion views on TikTok; Korean Wave to remain popular 

#Kpop hashtag reaches 400 billion views on TikTok; Korean Wave to remain popular 

Published Jul 27, 2023 09:53 am
The hashtag #Kpop has reached 400 billion on TikTok, the global short-form video platform that has become popular especially among Generation Z.  This was revealed during a press conference on July 27 held by TikTok Korea in Seoul as it announced the trends in the first half of 2023.  BTS' Jungkook, the Korean drama "King the Land" and BLACKPINK on Tiktok (Screenshots from BTS, JTBC and BLACKPINK accounts on TikTok) 
TikTok said Korean entertainment has expanded to the world to TikTok especially K-pop and Korean dramas.  It introduced three characteristics of TikTok: Users who are active in discovering, participating in, and spreading content; excellent technology in creating recommended feeds and contents; and a global community that sets trends.  According to a study commissioned by TitTok, TikTok is evolving into a channel that records daily life. A total of 20.2 percent of Gen Z said they uploaded videos on TokTok to document their daily lives.  It noted that on TikTok, a trend has emerged in which more users who produce short-form videos join the culture of reprocessing and sharing content. The use of TikTok's various filters for filming and the speed-up effect that plays music quickly are also noticeable signs of enjoying music in a new way.  Content like this, it said, sometimes has a global impact with a greater ripple effect than the original content.  It cited that the hit drama “The Glory” became viral worldwide with the hashtag #theglory reaching 4.8 billion views as various user participation videos were actively created on TikTok.

K-entertainment

  A survey revealed that a total of 92 percent of Southeast Asian users said that through Korean content on TikTok, they became more interested in Korean products and brands  According to Son Hyun-ho, general manager of TikTok Korea’s Global Business Solutions (GBS), said TikTok, which is used by more than one billion people around the world, acts as a window into the globalization of K-entertainment.   He said TikTok has had a great impact on the explosive spread of various K-content such as movies and food, centered on dramas and webtoons, beyond K-pop. A total of 66 percent of TikTok users in the Asia-Pacific region (APAC) said they expect the Korean Wave, represented by entertainment, to remain hot.  TikTok Korea revealed that the hashtag #Kpop has 400 billion views on the platform, which is higher than hashtags of existing music genres such as pop, hip-hop, and rock.  The hashtag #Kdrama has surpassed 200 billion views, showing a higher figure than the #drama.

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