'Empress of Drama' Shaina Magdayao (center) poses after she was launched as the newest celebrity endorser for IVO Water Purifier

In celebration of its fifth anniversary, IVO Water Purifier has partnered with dancer, model, and one of the country’s premiere actresses dubbed ‘Empress of Drama’ Shaina Magdayao as its very first celebrity ambassador. Launched last April 2018, IVO is very enthusiastic and proud to be having its very first celebrity ambassador after five years. Shaina Magdayao is not just a celebrity but she also actively works with diverse NGOs and orphanages—such as her new Passion Project with Kythe Foundation, STRANDS OF HOPE, where she donated her hair in support of Pediatric Cancer Patients—as well as raising awareness and extending much-needed help to tragedy-stricken areas. She’s also a health and fitness enthusiast, a self-proclaimed “OC,” and believes having & a place of everything and everything in its place which is also what the IVO brand stands for. “Shaina has an active lifestyle. She’s into yoga and wellness. She’s also very organized. PLUS she supports a list of diverse organizations. We believe Shaina is the perfect fit for our brand”, said Ms. Donna Yan, General Manager of Moduvi, Inc, the distributor of IVO Water Purifier. “We’ve recently celebrated IVO’s fifth year too and having Shaina as our first celebrity ambassador is perfect timing. Together with Shaina, IVO aims to inspire Filipinos to be more cautious in choosing and having safe and easily accessible drinking water at all times. IVO is able to provide millions of Filipino households with 99.99% bacteria-free drinking water straight from their kitchen faucets.” IVO is a small and compact water purifier that uses an advanced hollow fiber membrane technology to filter drinking water. This is the same technology used in dialysis machines and artificial kidneys to purify blood. It has 0.1 micron filtration which guarantees that even the most microscopic contaminants like E.coli, salmonella, and amoeba wouldn’t pass through its filter. IVO is from the makers of Torayvino™, the No.1 Faucet-mounted Water Purifier in Japan. It is manufactured by Toray Industries, a Japanese firm and a global industry leader in fibers and textiles, environment and engineering, and life sciences among others. The company provides carbon fiber composite materials for Boeing aircrafts and automobiles, essential components for textiles (Heattech and Airism) used by Uniqlo, “IVO believes in sustainability and we also aim to reduce single-use plastics. One small IVO cartridge can provide up to 1,500L water—that’s actually equivalent to 79pcs. of 5-gallon water containers or 5,000pcs. of 300ml plastic water bottles. You won’t need to stock-up on unsightly, big, and heavy water containers nor dispose of a lot of plastic bottles. Plus it’s very affordable—a starter set (1 head unit + 1 cartridge) retails for PHP 1,980 while the refill cartridge is only PHP 1,380," said IVO Product Manager Mr. Ivan Manzo. “IVO’s cartridge is also DOH-FDA, NSF, and JIS certified so you are assured to be getting 99.99 percent bacteria-free and safe drinking water, anytime, any day.” IVO is owned and distributed by Moduvi, Inc. and is available nationwide at LazMall, ShopeeMall, IVO.PH, and select Mercrury Drug, Ace Hardware, True Value, AllHome, Anson’s, and Rustan’s branches. IVO will soon be available in GrabMart as well.