The Movie and Television Review and Classification Board's (MTRCB) "Responsableng Panonood" (Responsible Viewership) campaign sought to establish new strategies in media consumption.
(Photo courtesy of MTRCB)
In a statement issued on Saturday, July 15, MTRCB said that the RP campaign aims to equip parents and supervising adults with the new necessary tools and knowledge to assist youth with the media they consume.
The agency added that the campaign is driven by the Board's unwavering commitment to safeguarding the welfare of Filipino viewers, given that it also intends to resolve the pressing problems raised by the rapid advances in media technology.
"By prioritizing the welfare of our youth and empowering responsible media consumers, this campaign heralds a brighter and more conscientious future for the Filipino entertainment landscape," it said.
"My hope for the future is that through the [Responsableng Panonood] campaign, not only our subscribers but all Filipinos that access the digital age and digital media outlets as well better understand how to navigate themselves in the digital space," said Ruben Hattari, Netflix's Southeast Asian Director of Public Policy in an interview of MTRCB.
In October 2022, MTRCB partnered with Subscription Video on Demand (SVOD) Netflix to promote the campaign.
Moreover, MTRCB Chairperson Lala Sotto-Antonio introduced the campaign in December 2022 with the goal of empowering Filipino viewers through media and digital literacy. (Rhowen Del Rosario)