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Manila Bulletin devider Philippines devider National devider PAGCOR unveils new logo; netizens react

PAGCOR unveils new logo; netizens react

Published Jul 12, 2023 06:35 am
The Philippine Amusement and Gaming Corporation (PAGCOR) has launched its new logo to mark the agency’s 40th anniversary on Tuesday, July 11, but netizens are apparently not happy with it. New PAGCOR logo PAGCOR Chairman and Chief Executive Officer (CEO) Alejandro Tengco commended the new logo, which showed a stylized letter “P” with the upper part colored blue and lower part colored red. "The new PAGCOR logo incorporates the element of fire associated with energy, inspiration, passion, and transformation. It symbolizes the flame that ignites change and drives progress," he said. "The logo likewise reflects a beacon which symbolizes guidance, leadership, and direction. It represents a guiding light that helps people find their way,” the official added. The logo was unveiled by President Ferdinand “Bongbong” Marcos Jr., First Lady Liza Araneta-Marcos, and House Speaker Martin Romualdez during an event on Tuesday. According to a statement from PAGCOR, the new logo “reflects PAGCOR’s long standing commitment of being a guiding force that illuminates the way forward, drives transformation and development, and brings inspiration and motivation to the lives it touches.” However, social media posts have reacted negatively to the logo, with many pointing out how it looks like a copycat of a fuel corporation’s logo. “Bakit naman ninakaw yung design sa Petron, PAGCOR (Why steal Petron’s logo, PAGCOR)?,” @pauloMDtweets posted. Some even said it looked like the logo of a popular instant ramen brand. “No way PAGCOR just chose a logo that’s so similar to Lucky Me’s logo. Never tell us this costs huge sums of money. “Designer” can’t even understand basic color theory and how tf blue and red connects with gaming and amusement in such that they used gradient for what,” another Twitter user said. They also lambasted PAGCOR for the design after the fiasco involving the Department of Tourism’s (DOT) teaser video and “Love the Philippines” slogan. “PAGCOR could have opted to conduct a logo-making contest. With the creativity of Filipinos, a much better logo could have surfaced especially if the winning design would be awarded millions of pesos,” @attygideon wrote. A copy of a document was also posted on Twitter where it was seen that the creation of the logo has a total contract price of P3,035,714.28. The Manila Bulletin sought a reaction from Malacañang but has yet to receive a reply.

Related Tags

new logo design leadership PAGCOR guiding light Alejandro Tengco President Marcos
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