By JAMES SAM

NOSTALGIA Jins' brand new Doraemon eyewear collection on display

On June 19, Jins marked its fifth anniversary in the Philippines. Unveiling its first ever brand ambassador, renowned broadcaster and journalist Rico Hizon, Jins Philippines threw a cocktail get-together for distinguished executives from Jins, who flew in from Tokyo, and from Suyen Corporation, as well as a diverse mix of personalities from related industries. A Japanese eyewear brand recognized for its stylistic features, functional aspects, and innovative technology, Jins Philippines highlighted its significant milestones and accomplishments as one of the fastest growing brands in the industry.

GLIMMERING Teejay Marquez wears a jubilant expression with Jins eyewear

Introduced as Jins’ first ever brand ambassador, Hizon revealed he had been a user of Jins eyewear for over two years. He recalled that a trip with his wife to Shibuya five years prior was when he first discovered the Japanese eyewear brand. When approached to become the brand ambassador, he thus accepted “with no hesitation.” As a representative of the values and spirit of Jins Philippines, he acknowledged Jins as an ethical company maintaining good corporate social responsibility and care for the environment.

SHINE Shaira Diaz radiates happiness in Jins eyewear

In addition to the brand’s dominance in premium eye care services and eyewear, Jins Philippines announced the launch of its highly anticipated Doraemon collection. Drawing inspiration from the beloved Japanese anime character, Doraemon, this new eyewear line aims to evoke nostalgia in a timeless fashion while maintaining the cutting-edge technology and innovation that Jins has come to be known for. Designed to be a perfect fit for the wearer’s sense of uniqueness, individuality, and confidence, the collection makes use of playful design elements and bright, innocent colors in order to transport its wearer into the past when times were simpler and gentler.

BRIGHT AS DAY Newfound Jins ambassador Rico Hizon poses with Suyen Corporation's CEO Ben Chan

After five years of providing the Philippines with the high quality eyewear and fashion, the Jins Philippines anniversary celebration underscored its unwavering dedication to excellence, style, and innovation. On the third floor of SM Mall of Asia, one of its growing number of locations in the country, Jins displayed its wide array of eyewear designs, including the brand new Doraemon collection. With notable figures in the fields of journalism, medicine, games, and content creation around to take note of how far Jins had come since it arrived in the Philippines, Jins put on its aesthetic and technological prowess in full display.

CLEAR-SIGHTED COUPLE Sofia Pablo and Allen Ansay reminisce with Jins’ nostalgic Doraemon collection