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Manila Bulletin devider Philippines devider Luzon devider 'Pinoypreneur' meant to help Filipino entrepreneurs launched in Baguio

'Pinoypreneur' meant to help Filipino entrepreneurs launched in Baguio

Published Jun 7, 2023 01:41 pm
BAGUIO CITY – In conjunction with the celebration of the Philippine Independence month, the SM City Baguio has launched a campaign dubbed #Pinoypreneur to help Filipino entrepreneurs. To achieve this goal, the mall has allowed the use of spaces at the Lower Ground Atrium for display of a wide array of locally made products from June 1 to 12. These spaces will serve as a focal point for shoppers to explore and engage with a wide range of products proudly crafted by Filipino hands. Designed with a core objective of supporting and promoting local businesses, this campaign also aims to foster a sense of national pride and encourage shoppers to buy our very own products. Launched at the beginning of the month, the #Pinoypreneur campaign provides shoppers with the opportunity to discover, connect with, and support at least eight remarkable businesses owned by Cordilleran. This unique exhibit showcases a diverse range of products and services, including fashion, food and beverage, home decor, art, and many more. From emerging talents to established enterprises, each entrepreneur brings a distinctive story, heritage, and innovation on the table. Among the crowd’s favorite stalls are Hill Station Bistro, James Wright Café, and Kape Agamang which takes you back to a fragment of Baguio’s past. Shoppers also show great interest in local “pasalubong” (souvernir) products from Naduma, Pasarabo Ilocandia, and Ro & Mar. Whether satisfying new snacking habits or moments of indulgence, Spoonful Delights and Divine Indulgence are likewise highly sought after by customers. The #Pinoypreneur set up is not complete without the artworks from Tam-awan Village Artists which bring the public up close and personal with the creations of local talent. By providing a platform for MSMEs to reach a wider customer base, the mall hopes to contribute to the growth and sustainability of these enterprises. The #Pinoypreneur campaign was launched with the intention of celebrating Filipino craftsmanship and promoting a vibrant and inclusive economy. By promoting local businesses, SM Supermalls aim to stimulate economic growth at the grassroots level and provide a platform for budding entrepreneurs to thrive.

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Baguio City Pinoypreneur SM City Baguio
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