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Because innovation is in the heart, no other shoe is engineered like HOKA

Published Jun 30, 2023 01:08 pm
When you fly not with wings but the sole of your shoes, that's technology at its finest. HOKA, a global brand that has earned its stripes into a sought-after, best-selling pair of footwear for that very active lifestyle, has landed in the Philippines to give Filipino athletes the opportunity to "go beyond your capabilities and aim for the impossible."
HOKA's powerful line -- Fly Human Fly -- provides running, trekking and hiking footwears that combines three technologies precisely tuned to give each athlete a specific experience. Racers get more speed. Hikers more comfort. Trail runners more confidence. All in a shoe geometrically designed for unmistakable comfort for every body. Propulsion Engineered into the sole of HOKA shoes are curved Meta-Rocker that keeps you from landing flat. Just like wheels for your feet, the curve helps propel people forward. Meta-Rocker also gives every stride the right boost of propulsion at just the right time, for a ride that’s always smooth—no matter the pace. Support HOKA Cushioned Midsole is made to land each foot softly, then spring back up. The HOKA cushioned midsole acts as a high-performance shock absorber without the weight. Dialed up or down, the plushness varies to deliver exact levels of performance and protection. Stability The HOKA Active Foot Frame delivers what everyone wants: A good hug. The Active Foot Frame cradles your foot and secures your heel in place. Your foot becomes part of the shoe, instead of just resting on top. People describe it as feeling like their feet are being hugged by the shoe. The result is the ultimate support and confidence—regardless of what’s underfoot. And now, the local run and fit community is levelling up following the availability of truly innovative running shoes and accessories via the international sportswear brand HOKA's first concept store at Ayala Malls Manila Bay. The HOKA concept store is like no other, technically. It has kinetic lights, volumental footscanner, curved videotron, and even gait analysis. The store also features sports apparel from caps to socks. When HOKA says Fly Human Fly, of course, you can.
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