Head of ABS-CBN Integrated Marketing and Customer Experience Cookie Bartolome, Skin Magical president Ghie Pangilinan, and ABS-CBN Licensing cluster head Julie Gutierrez

ABS-CBN and Skin Magical signed a licensing collaboration for ABS-CBN’s hit primetime series “FPJ’s Batang Quiapo.” Personal care products under the licensing agreement include a limited line of themed hair grower shampoo and rejuvenating set for both men and women to be launched in July. “This is the biggest comeback of Skin Magical,” Ghie Pangilinan, Skin Magical President said about choosing “FPJ’s Batang Quiapo” for the partnership. “We chose ‘FPJ’s Batang Quiapo’ based on our previous experience with ‘Kadenang Ginto’ which really boosted our brand dahil iba talaga pag sinabi mong Kapamilya.” ABS-CBN and Skin Magical’s first licensing collaboration happened in 2019 for the “Kadenang Ginto Gandang Palaban Beauty Regimen Set” which became a bestseller and also opened livelihood opportunities for many Filipino distributors and resellers. Also part of the official signing event were ABS-CBN Integrated Marketing and Customer Experience head Cookie Bartolome and Licensing cluster head Julie Ann Gutierrez. Through its Licensing division, ABS-CBN continues to bring the Kapamilya experience closer to audiences with licensed merchandise featuring well-loved television characters. The most-watched series on primetime television, “FPJ’s Batang Quiapo” has captured the hearts of Pinoys with relatable and heartwarming stories about family, friends, and the community. Skin Magical is one of the fastest-growing beauty brands that deliver affordable skin and personal care products in the market today.