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Manila Bulletin devider Entertainment devider Celebrities devider TV5, ABS-CBN sign five-year deal

TV5, ABS-CBN sign five-year deal

Published Jun 28, 2023 04:42 am

FROM LEFT: ABS-CBN Head of Finance Operations, Catherine C. Lopez, ABS-CBN Chief Partnership Officer, Roberto V. Barreiro,

 

ABS-CBN Chief Operating Officer, Ma. Socorro V. Vidanes,ABS-CBN President & CEO, Carlo L. Katigbak, ABS-CBN Chairman, Manny L. Lopez, MediaQuest Holdings Chair, Manuel V. Pangilinan

,

 

TV5 President, Guido R. Zaballero, MediaQuest Holdings President & CEO, Jane Jimenez-Basas

,

 

PLDT Head of Business Transformation, Victorico P. Vargas, TV5 CFO, Pierre Paul S. Buhay


TV5 and ABS-CBN have signed a five-year content agreement that further solidifies their partnership promises to deliver premier TV entertainment to Filipino audiences.   The deal enables TV5 and ABS-CBN to continue providing top-rated programs during the weekday, weekend, and Sunday primetime slots. Established favorites such as FPJ's "Batang Quiapo," "The Iron Heart," "Dirty Linen," and "The Tale of Nokdu" will keep delighting weekday audiences. Weekend and Sunday slots are set to be filled with "Everybody Sing" and "ASAP Natin 'To", respectively.  Aside from this content agreement, TV5 and ABS-CBN are collaborating in a co-production deal for two new afternoon soaps – Pira Pirasong Paraiso and Nagbabagang Damdamin – which are set to launch in July as part of  TV5's reinforced Hapon Champion block. This is the first of many projects as part of their commitment to creative collaboration.

FROM LEFT: ABS-CBN Head of Finance Operations, Catherine C. Lopez, ABS-CBN Chief Operating Officer, Ma. Socorro V. Vidanes, ABS-CBN Chief Partnership Officer, Roberto V. Barreiro, ABS-CBN President & CEO, Carlo L. Katigbak, ABS-CBN Chairman, Manny L. Lopez, MediaQuest Holdings Chair, Manuel V. Pangilinan, TV5 President, Guido R. Zaballero, MediaQuest Holdings President & CEO, Jane Jimenez-Basas, PLDT Head of Business Transformation, Victorico P. Vargas, TV5 CFO, Pierre Paul S. Buhay


TV5's president and CEO, Guido R. Zaballero, says, "We are committed to deliver content that the Filipino viewers enjoy. ABS-CBN is a valuable partner that will enable TV5 to bring compelling content and innovative shows that Filipinos will love."  This continued partnership between TV5 and ABS-CBN underscores TV5's commitment to delivering diverse, captivating content and upholds its pledge to quality programming for Filipino audiences nationwide.
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