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Binay OK with new PH tourism slogan but raises concern on funding for latest campaign
Philippines
National
Binay OK with new PH tourism slogan but raises concern on funding for latest campaign
Binay OK with new PH tourism slogan but raises concern on funding for latest campaign
Published Jun 28, 2023 06:34 am
Senator Maria Lourdes Nancy Binay on Wednesday, June 28 said she has no qualms about the new tourism slogan recently launched by the Department of Tourism (DOT) but has concerns over the necessary funding for the re-branding.
Sen. Nancy Binay (Senate PRIB Photo)
“It's the rich sensory experience, the interesting cultural and historical narratives, the profound emotional connection, the notable authenticity, the sense of place, the diverse culinary landscape, the immersive engagement, and joyful spirit of our people that make the Philippines a fun and an unforgettable tourist destination,” Binay said in a statement. “And almost always, the Philippines captivates the interest of travelers and tourists because of her unique charm,” the senator said. “Pero (But), for me, it's a question of timing,” the Senate Committee on Tourism chairperson added. “Laging may kakambal na gastos ang pagbabago ng slogan (There would always be a huge money involved whenever we alter the slogan)—and it would entail a huge amount of US dollars to start and sustain a new campaign,” Binay pointed out. “Sa dami ng mga kailangang nating unahin at i-prioritize na pagkagastusan (We have so many things to prioritize funding for), we don't have sufficient funds to finance a re-brand,” according to Binay. But since it has already been unveiled and announced by the DOT, the senator said there is no choice but to accept the rebranding. “Kaso, nandyan na nga 'yan. 'Ika nga, 'pag love mo ang isang tao o bagay, tatanggapin mo anuman 'yung kanyang kakulangan, and willing ka pa rin bigyan ng chance—with the hope na mag-work out (however, that's already there. It's true, when you love someone or something, you accept whatever their shortcomings are, and you're still willing to give them a chance—with the hope that it will work out),” she reiterated.
Sen. Nancy Binay (Senate PRIB Photo)
“It's the rich sensory experience, the interesting cultural and historical narratives, the profound emotional connection, the notable authenticity, the sense of place, the diverse culinary landscape, the immersive engagement, and joyful spirit of our people that make the Philippines a fun and an unforgettable tourist destination,” Binay said in a statement. “And almost always, the Philippines captivates the interest of travelers and tourists because of her unique charm,” the senator said. “Pero (But), for me, it's a question of timing,” the Senate Committee on Tourism chairperson added. “Laging may kakambal na gastos ang pagbabago ng slogan (There would always be a huge money involved whenever we alter the slogan)—and it would entail a huge amount of US dollars to start and sustain a new campaign,” Binay pointed out. “Sa dami ng mga kailangang nating unahin at i-prioritize na pagkagastusan (We have so many things to prioritize funding for), we don't have sufficient funds to finance a re-brand,” according to Binay. But since it has already been unveiled and announced by the DOT, the senator said there is no choice but to accept the rebranding. “Kaso, nandyan na nga 'yan. 'Ika nga, 'pag love mo ang isang tao o bagay, tatanggapin mo anuman 'yung kanyang kakulangan, and willing ka pa rin bigyan ng chance—with the hope na mag-work out (however, that's already there. It's true, when you love someone or something, you accept whatever their shortcomings are, and you're still willing to give them a chance—with the hope that it will work out),” she reiterated.