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Manila Bulletin devider Lifestyle devider Parenting devider Grand AdClash partners with TechLife

Grand AdClash partners with TechLife

Redefining lifestyle through smarter ways

Published Jun 20, 2023 08:15 am
After years of virtual activities, the Grand AdClash event is making a triumphant return with a physical implementation on July 19, 202 at SM Manila. It is an esteemed culminating competition organized by the Polytechnic University of the Philippines—Department of Advertising and Public Relations (PUP-DAPR). Dubbed ‘Smarter Ways: Tech Solutions for Everyday Life,’ the 31st Grand AdClash aims to revolutionize the lifestyle through user-friendly home technology. In collaboration with TechLife, the event promises an exciting convergence of creativity, brilliance, and innovation.

The ultimate challenge

Senior students from PUP Bachelor in Advertising and Public Relations (BAPR) are at the forefront of the Grand AdClash. With their creative and strategic prowess, they will develop comprehensive Integrated Marketing Communications (IMC) campaigns for TechLife. This year’s challenge will test their ability to address the brand’s real-time obstacles, focusing on brand awareness, brand recall, and intense market competition. Four teams, fueled by their four-year residency in the program, have undergone rigorous groundworks in preparation for the approaching clash of brilliance.

Conquering the missions

To claim the victory, the competing teams must excel in various missions. One of their key missions is to create a 360-degree IMC campaign that shall augment TechLife's overall awareness and product portfolio among the target audience. Moreover, the mission also necessitates the development of innovative strategies that would drive awareness, consideration, and conversion, while seamlessly integrating call-to-action (CTA) across the brand's social media and e-commerce channels. By executing these missions with precision, the teams will gain a competitive edge and increase their chances of reigning in this year's clash of brilliance.

Allies in advancement

Collaboration extends beyond sponsors and media partners. Academic and interest organizations within and beyond PUP, such as the Advertising and Public Relations Organization of Students (ADPROS), the PUP College of Accountancy and Finance Student Council (PUP-CAF SC), Bulacan State University Advertising Guild, Radyo Katipunan 87.9 FM, PUP College of Communication Student Council (PUP-COC SC), DZMC—Young Communicators’ Guild, and PUP Journalism Guild, have enthusiastically joined this pursuit. Additionally, partnerships with Mapua Radio Cardinal, The Communicator, Laurel Publication—Bulacan State University Sarmiento Campus, P1NTIG, S1DLAK, and UniDOS are present in this grand endeavor by further enhancing the event's impact. *To keep in track with the latest happenings, follow Grand AdClash on [social media](https://www.facebook.com/PUP.ADCLASH/).*

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Manila Bulletin Lifestyle MB Lifestyle Online MB Lifestyle PH PUP
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