Team Kramer launches 'sarap every moment' campaign


At a glance

  • Sarap Every Moment campaign aims to spark memories of the fun bonding moments each family has experienced together – even in the simplest of forms. Richeese wants to take you to a special memory with your loved ones, making you reminisce a fond event in your life spent with them in every bite.


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As the saying goes, family is everything, and this is true for Team Kramer who lives by the proverb, family will always come first.

Team Kramer, popular amongst their fans for having a tight-knit familial relationship, is now representing Richeese Wafer new campaign, Sarap Every Moment.

The family’s light and fun interactions make them the perfect representation of what Richeese Wafer wants to communicate to the world— to enjoy every occasion, every experience, and every moment with your family.

Sarap Every Moment campaign aims to spark memories of the fun bonding moments each family has experienced together – even in the simplest of forms. Richeese wants to take you to a special memory with your loved ones, making you reminisce a fond event in your life spent with them in every bite.

According to country manager of Nabati—makers of Richeese Wafers, Dr. Jessie Singson, Jr., “This campaign is centered on forging deeper connections through family quality time fueled by indulging in the delicious array of Richeese Wafer snacks together.”

And for Team Kramer, accepting the offer as Richeese’s ambassador came easy as they “Love and support the campaign’s goals of Richeese in bringing families closer even specially nowadays that everyone’s time is mostly spent on ‘screens’.”

“One of the Filipino values that is known all over the world is our close family ties and Richeese wants to enliven this Filipino trait through its new campaign Sarap Every Moment. We are one with them in creating sarap moments with Filipino families while enjoying the goodness of Richeese Wafers,” Cheska shared.

Having humbly started in Indonesia, Richeese Wafer has now spread to other countries including the Philippines. They provide healthy and good quality food, earning them the title of being the Number 1 Bestselling Wafer in the World.

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Team Kramer family photo with the kids holding the other Richeese Wafer flavors.

Filipinos can now enjoy the seven different flavors of Richeese Wafers ranging from Richeese, Richoco, Richoco Milk Vanilla, Pink Lava, Richnuts, Coco Lava, and Richoco Cookies & Cream.

During the launch, Team Kramer had fun in the number of activities set up for the event, like:

Ø Sarap Every Moment Dessert Corner – A Richeese and Nestlé Ice Cream joint venture for a candy and dessert corner;

Ø Sarap Every Moment Chill Lounge – A resting area where event attendees could rest while eating Richeese Wafers;

Ø Sarap Every Moment Wafer Tower – A Richeese Wafer Jenga Game;

Ø Sulit-To-Ri-Peat Tic-Tac-Toe – A giant Richoco Cookies and Richeese Wafers tic-tac-toe game;

Ø Sarap Every Moment Selfie Contest – A raffle contest with amazing prizes for the attendees.