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Manila Bulletin devider Entertainment devider Celebrities devider 'Nailandia' owner Noreen Divina reflects on her friendship with celebrity endorser Marian Rivera

'Nailandia' owner Noreen Divina reflects on her friendship with celebrity endorser Marian Rivera

Published Jun 17, 2023 02:52 pm

Marian Rivera (left) and Noreen Divina


Kapuso Primetime Queen Marian Rivera has been Nailandia's celebrity endorser for nine years. We caught up with Nailandia owner Noreen Divina and asked how she met GMA's Primetime Queen. "Thru a franchisee. Because he is the bank manager of BDO and then Rams' account is there." Ramel 'Rams' David (of Artist Circle Talent Management) is Marian's former manager (and friend to this day). "So he said I know Marian's manager, why don't we go to Marian Rivera, Ms. Noreen,' he said like that. “Sabi ko, ‘Naku baka hindi natin kayanin, ang mahal!’ "He said, 'No, just talk to Rams.' And the rest is history. Noreen admitted that she got to know the nail salon and foot spa chain owned by her husband, Juncynth Divina, since Marian became their endorser in 2014.

FROM LEFT: Mike Tuviera, Marian Rivera, Noreen Divina and Juncynth Divina
What did she immediately notice when they first met and got to know Marian? "Marian is very kind," Noreen exclaimed. "She's down-to-earth and so beautiful." "And when I met her, she had a show on GMA, Marian, oh my, she was wearing a tank top, the waist was just like that, very small, terrible!" Marian hosted her own musical variety show on GMA in 2014 titled Marian. Noreen is happy that she and Marian have been together for nine years, not only as entrepreneurs and endorsers but as friends. “Our business relationship has transcended into a strong and deep friendship." According to Noreen, Marian is a very effective endorser. Noreen said they have no plans to hire another female endorser of Nailandia. “Nailandia is coming up with something very big before the year ends, for the public. Something very exciting. Because Nailandia is blessed with so much, so we are giving back to the people just the same."
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