Senate Bill No. 1594 which seeks to institutionalize the “One Town, One Product” (OTOP) program is now up for signature of President Ferdinand “Bongbong” R. Marcos Jr.                                     Sen. Mark Villar (Senate PRIB Photo)
Senator Mark Villar, author and principal sponsor of the bill, emphasized that the impact of the measure would extends far beyond Philippine shores. “The OTOP Philippines Program will put our nation on the international stage, showcasing the diverse range of high-quality products that our towns and municipalities have to offer. This program will not only boost our local economies but also serve as an inspiration for other nations striving to uplift their MSMEs  (Micro, Small, Medium Enterprises) and promote sustainable development,” he said. The bicameral conference committee, comprised of representatives from both the Senate and the House of Representatives, added some provisions to the revised version of the legislation. This include the creation of a national strategic development plan for the OTOP program and the establishment of qualification criteria for OTOP products. The criteria will be aligned with elements of culture, community resources, connection, creativity, and competitive advantage. Villar said these changes would further improve the OTOP bill. Villar also stressed the importance of the OTOP bill in empowering small-scale entrepreneurs and stimulating local economies. This bill, according to Villar, would enact the long-overdue institutionalization of the OTOP Program. “Now, the OTOP Program is a signature away from becoming law. It will showcase every town’s distinct product, create sustainable livelihood, and contribute to the nation's prosperity,” he said.