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Manila Bulletin devider Lifestyle devider Parenting devider Ikea PH wins bronze at Asia Pacific Tambuli Awards 2023

Ikea PH wins bronze at Asia Pacific Tambuli Awards 2023

Recognized for its inclusive video ad, which was part of its Paskong Pinoy Series.

Published Jun 14, 2023 05:06 am
The Asia Pacific Tambuli Awards 2023 awarded Ikea Philippines a bronze award for its inclusive video ad which was part of its Paskong Pinoy Series. Accepting the award are (from left):  Ikea PH Loyalty Specialist Angela Vicente-Crisanto, graphic designer Patrick Johann Diaz, Ikea PH Search & Social Media Specialist Kevin Margallo, Ikea PH Inspiration & Communication Manager Jasmin Cruz, Film and TV director JP Habac, Ikea PH marketing & PR manager Patrick Marcelo, and Kroma Entertainment Executive Producer Therese de Guzman.
Directed by LBTQIA+ director JP Habac, the video told the touching coming out story of a son to his father at their home’s dining room. This included a surprising twist at the end as the dad reveals he is a drag queen. The all-inclusive cast included members of the LGBTQ+ community and the Golden Gays of the Home of the Golden Gays. Hapag received thousands of organic shares and nods from social media. It garnered a total of more than one million views on Ikea channels. Additionally, it was reshared and reuploaded by fans on Tiktok and Twitter accumulating up to one million views. Many shared their reactions to the video, saying it 'brought tears to their eyes' and 'love wins!' Watch the video [here](https://youtu.be/eo7UnbssDlQ). The video was under the Champions for Humanity category, one of the three revamped categories for 2023, which highlights brands that excel by championing the growth and flourishing of human persons. The APAC Tambuli Awards is an award show which celebrates brands and corporate initiatives that show the seamless integration of creativity, purpose, and results.

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