The fruitful future of Franchising: Erica Concepcion's Kwento ng Tagumpay
By MB Technews
Published Jun 13, 2023 10:11 am
In the world of franchising, the path to success often begins when aspiring business owners take a chance and partner with the right franchisor. Erica Concepcion, a driven and ambitious entrepreneur, found hers in the House of Fruitas (HoF) and their Jamaican Pattie brand–which saw a return on her capital investment in less than a year. Erica’s franchising journey started in 2018. She sought for a good passive income opportunity and explored various trade expos. It was during this search that she discovered the House of Fruitas. What caught her attention was the longevity and stability for the company’s brands. “The reason behind my interest was the continuous expansion, which showcased great potential over the years,” said Erica. While she initially aimed to franchise the flagship Fruitas brand, Erica had to adapt her plans as the location already had an existing store. However, the House of Fruitas presented her with an alternative opportunity: franchising Jamaican Pattie instead. To her surprise, in only 10 months she was able to recoup her capital investment and operate a successful Jamaican Pattie franchise. According to Erica, her fruitful franchise journey was enabled by the extensive support she found with HoF. From manpower to marketing, House of Fruitas provided “valuable support, effective communication channels, and beneficial business suggestions,” she added. Clear and direct communication channels made it easier for Erica to access the necessary support. These made matters such as staffing on busy periods more efficient. “The fact that Fruitas provides great marketing support is also a major advantage. Effective marketing can significantly contribute to the success of a business, so it's beneficial to have support in that area,” she continued. And when it comes to business acumen, Erica experienced firsthand the positive impact of implementing Fruitas' suggestion to sell Fruitas Juices, which increased sales and foot traffic in her store. Choosing the House of Fruitas as her franchisor was an easy decision for Erica. She was impressed by the group's continuous expansion, which HoF CEO Lester Yu frequently attributed to strategic decision-making, and ability to acquire brands with potential in the market. According to Lester, it’s all about having the business sense to innovate and “to quickly adapt to evolving consumer demands.” Erica's success story serves as an inspiration to aspiring Frentrepreneurs, showcasing the potential rewards of taking a chance in the right franchisor for a fruitful future in business. For those interested in becoming a Frentrepreneur with the House of Fruitas, they can visit the company's website at [www.fruitasholdings.com](http://www.fruitasholdings.com/), contact them at 0939-1010-101, or email them at [[email protected]](mailto:[email protected]). The right partner can make all the difference, and with House of Fruitas, success is just around the corner.