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Manila Bulletin devider Trade & Energy devider Wilcon accelerates 100 store target to 2024

Wilcon accelerates 100 store target to 2024

Published Jun 11, 2023 01:47 pm
Wilcon Depot, the Philippines leading home improvement and construction retailer, said it accelerated the establishment of 100 stores nationwide to 2024 instead of 2025 on aggressive positioning in a rebounding economy. Rosemarie B. Ong, Wilcon Depot Inc. senior executive vice president and chief operating officer, told reporters at the  Outstanding Filipino Retailers (OFR) Awards 2023 “TIBAY, Gabi ng Pagpupugay” on Thursday, July 8 that they are aggressively expanding their nationwide footprint. “We’re close to our ‘Our Flying High to 100’,” said Ong, noting that they already have already 86 stores at present.  “We will continue to expand. We should be able to achieve the 100 stores by 2024 although we’ve said we are going to achieve our target by 2025." For this year, Wilcon has already opened 10 stores and is targeting to open three more. Since their  expansion is geared for outside Metro Manila, the stores are expected to be medium to small format. For this year, the expansion program will still be in Luzon and Mindanao. Wilcon’s expansion next year will focus in Visayas and Mindanao, Ong said.

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