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Taking a Chance on Franchising: Frentrepreneur Diana Chan's Kuwento ng Tagumpay
Technews
Taking a Chance on Franchising: Frentrepreneur Diana Chan's Kuwento ng Tagumpay
Taking a Chance on Franchising: Frentrepreneur Diana Chan's Kuwento ng Tagumpay
By MB Technews
Published May 9, 2023 09:01 am
When one door closes, another opens, and for Diana Chan, it led to the world of franchising. Diana, a former corporate employee, had always been drawn to new challenges and opportunities, and when the chance to take on franchising came about, she trusted the House of Fruitas (HOF) to help her establish a fruitful future in business. Running a business venture by yourself can be a daunting task, especially at the earlier stages, where most entrepreneurs find themselves stretched across setting up countless functions—before being in charge as well of looking after all the moving parts. The chance to forgo such growing pains is why Diana—who counts herself among “Frentrepreneurs,” or a new clique of business owners focused on growing through franchising—shared how thankful she was that HoF was there to offer guidance. Starting with just one brand, Diana quickly became a successful Frentrepreneur, managing up to 13 branches across different brands under HoF. She credits her success to the support she received from the company, which allowed her to focus on operations and provide exceptional customer service. "The company had a system that would support me, such as HR for service crew deployment or training, logistics for timely delivery of inventory, and accounting that would help me deal with financial statements," Diana expounded. Managing franchised kiosks in the Manila area since 2014, Diana has become a seasoned Frentrepreneur, and she has some advice for those who are interested in franchising with HoF. "Provide exceptional customer service to ensure the satisfaction of your customers. Always give value to customers. Do not skimp on the quality of products and store experience. If customers have a good experience, they will always come back. Also, take care of the employees because they are the backbone of the business. They are the ones that produce the product and experience. Happy employees produce good results," she advised. This holistic or end-to-end assistance that HOF provides their Frentrepreneurs is what sets them apart from other franchisees and business owners, according to CEO Lester Yu. “It’s pleasing to note that our franchise partners, these successful Frentrepreneurs, are finding real value in our leadership and management support; in their day-to-day operations and even in planning their next ventures,” he shared. The “Frentrepreneur starter kit” according to Yu, is in essence all the bits and pieces that aspiring business owners need to know, “delivered to capture the way we developed the Fruitas brand that started it all.” With over 20 years in the food kiosk industry, the House of Fruitas has established itself as a recognized presence nationwide, introducing and establishing concepts such as Fruitas, De Original Jamaican Pattie, Johnn Lemon, Buko Loco, and more. They also offer other notable brands such as Balai Pandesal, Soy & Bean, Ling Nam, Keffir Yoghurt Milk Bar, Friends Fries, and Black Pearl, allowing Frentrepreneurs to tap into a nationwide network of brands, both fresh concepts and flavors already iconic to millions of Filipinos. For those interested in becoming a Frentrepreneur with the House of Fruitas, they can visit the company's website at [www.fruitasholdings.com](http://www.fruitasholdings.com), contact them at 0939-1010-101, or email them at [[email protected]](mailto:[email protected]). The right partner can make all the difference, and with House of Fruitas, success is just around the corner.