This jewelry brand merges fashion and faith through its divine pieces
Italian jewelry brand Amen is now here in the Philippines.
By John Legaspi
From the time Madonna wore the rosary as a necklace during the onset of her career to the Met Gala’s “Heavenly Bodies” theme, we’ve seen how fashion looked at faith for inspiration. But for some, imbuing their everyday ‘fit with a touch of religion is beyond just a fashion statement, it is a reflection of their devotion and even a cherished memory of their loved one.
Pieces from Amen Jewelry's “Vita Cristi et Maria,” “Quadricuore,” and “Prayer Bracelet” collections
That is what Italian jewelry Amen brand gives to Filipinos as it arrives in the Philippines, a myriad of ways to express their love and devotion through specially crafted pieces. Founded by Giovanni Licastro, a former jewelry designer for a luxury label, the brand invites everyone to live their faith in style through its affordable jewelry pieces with meaningful symbols and words of faith and love fit for everyday wear,
“At the heart of this project, there is faith and love and a deep willingness to share words and meaningful symbols through jewelry with the loved ones so that they can feel protected,” Giovanni said. “Amen means wearing a feeling, an emotion that rises almost casually but that stands by choice and brings us every day wherever we want to be with the people we want to share our deepest values with.”
Present at its first kiosk at Alabang Town Center are its beloved collections. One of them is the “Vita Cristi et Maria” line highlighting the life of Christ or Mary. Giving a subtle nod to Christianity is the “Quadricuore” collection with its four hearts design signifying faith, hope, love, and luck. The brand’s hero piece comes from the “Prayer Bracelet” collection. The line features one of Giovanni’s early creations, an Italian leather bracelet (which can also be a necklace) with magnetic clasps and prayers etched on the band.
Another thing brand wants to stress is that it doesn’t capitalize on people’s faith. Apart from its faith-based collections, the brand is also bringing to the Philippines its range of non-faith-based jewelry items, including necklaces, rings, and earrings that cater to different styles and preferences.
All of Amen’s products are made in Italy, ensuring the highest quality and craftsmanship. The brand's commitment to quality and style has made it a popular choice for those seeking unique and meaningful jewelry.
“We are thrilled to bring a unique collection of jewelry to the Philippines with the opening of our first kiosk location in Alabang Town Center,” said Dawn Dacanay, the official representative of the brand in the Philippines. “Amen jewelry is designed to be more than just an accessory. It is a symbol of faith, love, and meaningful connections with those we hold dear.”
*The brand’s first kiosk location is now open in Alabang Town Center and welcomes customers to discover its unique collection of jewelry. To know more about it, visit* [*www.amenshop.asia*](http://www.amenshop.asia) *or @*[*amenjewelryph*](https://www.facebook.com/amenjewelryph) *on Facebook and @*[*amenphilippines*](https://www.instagram.com/amenphilippines/) *on Instagram.* *Hello, readers! Do you have a story you want us to feature? Send us a message on* [*Facebook*](https://www.facebook.com/ManilaBulletinLifestyle)*,* [*Instagram*](https://www.instagram.com/manilabulletinlifestyle/)*,* [*Tiktok*](https://www.tiktok.com/@manilabulletinlifestyle)*, and* [*Twitter*](https://twitter.com/MBLifestyle) *and let’s talk about it.*
Pieces from Amen Jewelry's “Vita Cristi et Maria,” “Quadricuore,” and “Prayer Bracelet” collections
That is what Italian jewelry Amen brand gives to Filipinos as it arrives in the Philippines, a myriad of ways to express their love and devotion through specially crafted pieces. Founded by Giovanni Licastro, a former jewelry designer for a luxury label, the brand invites everyone to live their faith in style through its affordable jewelry pieces with meaningful symbols and words of faith and love fit for everyday wear,
“At the heart of this project, there is faith and love and a deep willingness to share words and meaningful symbols through jewelry with the loved ones so that they can feel protected,” Giovanni said. “Amen means wearing a feeling, an emotion that rises almost casually but that stands by choice and brings us every day wherever we want to be with the people we want to share our deepest values with.”
Present at its first kiosk at Alabang Town Center are its beloved collections. One of them is the “Vita Cristi et Maria” line highlighting the life of Christ or Mary. Giving a subtle nod to Christianity is the “Quadricuore” collection with its four hearts design signifying faith, hope, love, and luck. The brand’s hero piece comes from the “Prayer Bracelet” collection. The line features one of Giovanni’s early creations, an Italian leather bracelet (which can also be a necklace) with magnetic clasps and prayers etched on the band.
Another thing brand wants to stress is that it doesn’t capitalize on people’s faith. Apart from its faith-based collections, the brand is also bringing to the Philippines its range of non-faith-based jewelry items, including necklaces, rings, and earrings that cater to different styles and preferences.
All of Amen’s products are made in Italy, ensuring the highest quality and craftsmanship. The brand's commitment to quality and style has made it a popular choice for those seeking unique and meaningful jewelry.
“We are thrilled to bring a unique collection of jewelry to the Philippines with the opening of our first kiosk location in Alabang Town Center,” said Dawn Dacanay, the official representative of the brand in the Philippines. “Amen jewelry is designed to be more than just an accessory. It is a symbol of faith, love, and meaningful connections with those we hold dear.”
*The brand’s first kiosk location is now open in Alabang Town Center and welcomes customers to discover its unique collection of jewelry. To know more about it, visit* [*www.amenshop.asia*](http://www.amenshop.asia) *or @*[*amenjewelryph*](https://www.facebook.com/amenjewelryph) *on Facebook and @*[*amenphilippines*](https://www.instagram.com/amenphilippines/) *on Instagram.* *Hello, readers! Do you have a story you want us to feature? Send us a message on* [*Facebook*](https://www.facebook.com/ManilaBulletinLifestyle)*,* [*Instagram*](https://www.instagram.com/manilabulletinlifestyle/)*,* [*Tiktok*](https://www.tiktok.com/@manilabulletinlifestyle)*, and* [*Twitter*](https://twitter.com/MBLifestyle) *and let’s talk about it.*