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Manila Bulletin devider Drive devider Working toward net zero

Working toward net zero

TPB promotes PH in Arabian Travel Market 2023

Published May 5, 2023 01:05 pm
The Tourism Promotions Board (TPB) Philippines participated once again in the Arabian Travel Market (ATM) 2023, the leading global event for inbound and outbound travel industry in the Middle East early this month at DWTC, Dubai, UAE. This year’s ATM carried the theme, “Working Toward Net Zero,” exploring cutting-edge and environmentally friendly travel trends and identified the potential strategies for growth within specific sectors in the industry. The Philippines’ participation in ATM 2023 helped expand the promotions of the Philippines as a leisure, MICE, and investment destination, reconnect with the country’s partners in the Middle East, and develop sales leads and  commercial connections with consumers from the Middle East. “(It was) a chance for us to step up our efforts in getting tourists from this region so they may discover all the wonderful destinations in the country. The abundance of our OFWs in this region provides many possibilities for Middle Easterners to learn more about the Philippines and its must-visit attractions,” said TPB chief operating officer Marga Nograles. The Philippine delegation is headed by Department of Tourism (DOT) undersecretary Shereen Gail Uy-Pamintuan amd the TBP COO, together with DOT Region III, Philippine Retirement Authority, and lawmaker representatives from Batangas, Bohol, Cebu, Quezon City, and Surigao del Norte. The delegation also included private sector companies such as Annset Holidays, Inc., Atlantis Hotel, Atmosphere Resort and Spa, Blue Horizons Travel and Tours, Cebu Pacific Air, CTPH Lifestyle and Travel Services, Divaishnavi International Inc., Earth Explorers, JLT Travel and Tours, Okada Manila, Philippine Airlines, Pink Lily Travel & Tours Inc., The Lind Boracay, Ties That Travel, Travelite Travel and Tours, and Via.com. The ATM was expected to receive more than 30,000 visitors and buyers with over 1,000 exhibitors across 150 countries. The event has become a significant platform that provides leverage and visibility to participants in order to network with new and prospective buyers.

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