Another Lucio Tan grandson takes over helm of Eton Properties

Plans new Mactan township and Eton City expansion

Another grandson of taipan Lucio Tan, Kyle C. Tan, takes over the helm of one of his companies, Eton Properties Philippines Inc., and will lead its ongoing expansion with the development of a new township in Cebu.

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Eton Properties Philippines Inc. President and CEO Kyle C. Tan

Kyle, who was appointed in the recently-concluded Eton Annual Stockholders’ Meeting, is the younger brother of Lucio III who was also recently appointed President of both LT Group Inc. and PAL Holdings Inc.

Prior to his appointment as President and CEO, he served as Executive Director since 2021. He is concurrently Executive Vice-President of Tanduay Distillers, Inc.; Director and Treasurer of Macroasia Corporation; and sits in the boards of various non-listed companies owned by the taipan.

Before joining the Lucio Tan Group’s real estate arm, Kyle worked as a software engineer at Microsoft. He graduated Magna Cum Laude from the University of Southern California (USC), where he took a Bachelor’s Degree in Computer Engineering and Computer Science, and obtained a Master’s Degree in Computer Science in the same university.

Eton is planning to build another integrated township development in Central Visayas and expand its community components at Eton City in Sta. Rosa, Laguna.

Tan said Eton’s plan to expand its core businesses is a strategic move that will help drive the company's growth for the next five to 10 years.

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Proposed masterplan design for Eton's planned township in Mactan, Cebu

Though still in the drawing table, the company’s planned new integrated township in Mactan, Cebu will leverage partnerships and joint ventures to further scale the market's needs and support nation-building.

As Eton Properties' first foray in Central Visayas, around 35-hectare property located in Lapu-Lapu City in Mactan Island, Cebu, will feature the harmonious integration of history, culture, and modernity in a relaxing seaside lifestyle community.

The project features a 600-meter beachfront, beautiful sandy beach cover, and an internal lagoon area, perfect for a modern but suburban feel.

It will have a masterplan design that will revitalize the fast-emerging district for business and leisure of the city, while maintaining the natural flora and fauna of the surroundings.

Also, it will have residential and office facilities and amenities, mid-rise condominiums, upscale hotels, Business Process Outsourcing buildings, and commercial and retail centers.

"We will make the best use of the site's natural characteristics by preserving the natural environment while undertaking the multi-brand positioning for the future growth markets through various business segments. This project will be envisioned as the next business and leisure destination in one secured and exclusive community in Cebu," Tan said.

Meanwhile, Eton City in Sta. Rosa, Laguna at its full development is projected to be a world-class business district that will cater to the burgeoning office demand for IT-BPM.
Boasting a redefined living experience in a township masterpiece, the 641-hectare Eton City will soon transform to become the next wave city South of Metro Manila.

Eton plans to commission some of the world-renowned architectural firms to infuse its unique expertise in developing world-class and sustainable office buildings within the township.

"To add more office spaces is part of our pipeline to build momentum in achieving a multi-billion income target in the next five to 10 years. There are so many opportunities in Eton City, and we are willing to take our strategies to adapt to the global standards by incorporating digital technology, world-class designs, and connectivity into its communities," said Tan.

Eton City is envisioned to be the most exciting business tourism and residential district in the South of Metro Manila.

It is easily accessible through the South Luzon Exit, just 30 minutes away from Alabang and 45 minutes from Taguig and Makati cities.

The township also has its own commercial and retail district, Eton City Square, with four residential villages, such as TierraBela, West Wing Residences, South Lake Village, and RiverBend.