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Manila Bulletin devider Drive devider Hyundai cars to make cameos in 'Spider-Man: Across the Spider-Verse'

Hyundai cars to make cameos in 'Spider-Man: Across the Spider-Verse'

Published May 31, 2023 05:56 am
The Hyunai ‘Flying Prophecy’ (foreground), a version of the real-world concept car that inspired the design of Ioniq 6, the ‘Electrified Streamliner’ (background).
Hyundai Motor Company and Sony Pictures are joining forces again this summer on “Spider-Man: Across the Spider-Verse.” The collaboration is the third between the two, after Hyundai Motor inked with Sony Pictures in 2020 to showcase the company’s mobility vision via appearances in previous installments included “Spider-Man: No Way Home” (2021) with the [Ioniq 5 EV](https://mb.com.ph/2022/11/26/what-electrified-cars-can-you-buy-now) and Tucson SUV, and “Uncharted” (2022) with the Tucson Beast concept SUV and various production cars. “Spider-Man: Across the Spider-Verse” is the sequel to the Academy Award-winning animated film, “Spider-Man: Into the Spider-Verse” (2018). The Hyundai Ioniq 6
This time around, the animated movie features a flying version of the company’s Prophecy concept EV model and its future mobility vision. An aligned global marketing campaign spotlights Hyundai’s acclaimed IONIQ all-electric vehicles. In the new movie, which opens in cinemas worldwide starting in June, audiences will see the ‘Flying Prophecy,’ a version of the real-world concept car that inspired the design of [Ioniq 6](https://mb.com.ph/2023/4/13/hyundai-introduces-the-ioniq-6), the ‘Electrified Streamliner’ that recently won three World Car of the Year honors and a ‘Gold’ iF Design Award. The Hyundai Ioniq 5.
The movie also features several of Hyundai Motor’s future mobility concepts for revitalizing cities, including advanced air mobility (AAM), a new form of mobility utilizing air space to reduce transit time; purpose-built vehicles (PBV), an eco-friendly urban mobility device to accommodate diverse lifestyles; and Hub, a space for mobility transfer and community activities. The movie also features a fictional self-driving robotaxi based on the Hyundai Pony, Hyundai Motor’s first-ever proprietary model. All are shown in the context of “Nueva York,” a city in the Spider-Verse in the year 2099. Interior of the Hyundai Ioniq 6.
Hyundai Motor and Sony Pictures are also collaborating on a multi-dimensional global marketing campaign. The campaign includes an animated TV commercial that features Spider-Man, Ioniq 6 and Ioniq 5, and utilizes a new song produced by Metro Boomin. In addition, there is Spider-Verse-themed social media content, a behind-the-scenes film about Hyundai’s future mobility concepts. “Through our partnership, we aim to present our future mobility vision with entertainment content that younger generations love,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “This campaign will be welcomed by customers and we hope to build a positive momentum for the Hyundai brand.” The rear of the Hyundai Ioniq 6.
“During our long-standing relationship with Hyundai, their team continues to create impressive campaigns that capture the very essence of the brand. Utilizing music from the film’s soundtrack, Hyundai has created a stylish and cutting-edge marketing campaign that perfectly aligns their innovative products with one of the most iconic superhero characters,” said Jeffrey Godsick, EVP, Global Partnerships & Brand Management and Head of Location Based Entertainment, Sony Pictures Entertainment.

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