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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider For over six decades, the 59Fifty fitted cap continues to reinvent itself

For over six decades, the 59Fifty fitted cap continues to reinvent itself

Earlier this month, New Era Cap Company celebrated the legacy of its flagship style.

Published May 30, 2023 02:08 am
Iconic style moments don’t just happen on the runway. It also took place on the street, in film and TV shows, as well as on the court and other sporting platforms. A testament to the latter was that moment in the 1996 World Series, wherein in a sea of navy blue caps for the Yankees, a red one stood out. The person wearing it was American filmmaker Spike Lee. His red baseball cap marked a cultural turning point for lifestyle brand New Era and for its champion piece, the 59Fifty cap. Spike Lee wearing his red Yankees 59Fifty cap
In 1954, New Era began producing 59Fifty caps for the Major League Baseball (MLB). But it was in 1993 that the New York-based brand became the official on-field cap for the MLB.  59Fifty caps can be bent at the brim which allows it to have a different feel. However, more and more people prefer to wear it with a flat brim, maintaining the exceptional and incomparable look that the 59Fifty is well-known for. The cap’s crown is called a constructed crown. This is used to strengthen the front panels of the cap, giving it a more firm and rigid impression. It also helps in maintaining its shape and form through time. Since then, the fitted cap was seen everywhere, not just on the baseball field, but also in music videos and other media, making it a true piece of pop culture with fans all over the world including the Philippines.
59Fifty day celebration at Nokal in Makati City
On May 9, New Era Philippines celebrated the legacy of its flagship style with a party held at Nokal Bar in Makati City. Fans of the brand, sports enthusiasts, and collectors gathered wearing the newest styles of the 59Fifty cap. Launched during the event were the newest looks of the 59Fifty. The new collections feature select MLB Cooperstown logos from the year the 59Fifty was created with a retro “The Caps the Pros Wear” side patch and pin, as well as NBA 59Fifty Day fitted caps. Leading the celebration was New Era’s Asia Pacific managing director Daniel Broderick.
New Era’s Asia Pacific managing director Daniel Broderick
“May 9 is a special day for our company. We sort of occupy the date—we are taking it as our own,” Daniel said. “The celebration fo the 59Fifty, what we want to tell people is that anybody can do a baseball cap, but only one brand can do a fitted cap and that is us New Era.” *To know more about New Era’s latest 59Fifty collections, visit* [*neweracap.ph*](https://neweracap.ph/) *or @*[*neweracapph*](https://www.instagram.com/neweracapph/?hl=en) *on Instagram.* *Hello, readers! Do you have a story you want us to feature? Send us a message on* [*Facebook*](https://www.facebook.com/ManilaBulletinLifestyle)*,* [*Instagram*](https://www.instagram.com/manilabulletinlifestyle/)*,* [*Tiktok*](https://www.tiktok.com/@manilabulletinlifestyle)*, and* [*Twitter*](https://twitter.com/MBLifestyle) *and let’s talk about it.*

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