Manila Bulletin, Huawei, SM, and Department of Tourism partner to harness the power of Huawei P60 Pro for Philippine forest conservation

Unlocking the power of smartphone imagery: A pioneering initiative to promote and preserve the stunning biodiversity of Philippine forests


At a glance

  • The Manila Bulletin, Huawei, SM, and the Department of Tourism have formed a strategic partnership aimed at promoting the breath taking beauty and fragility of the Philippine forest through the lens of smartphone photography."

  • The partnership aims to tap into the potential of smartphones as tools for raising global awareness about the diverse landscapes, vibrant flora, and unique wildlife of the Philippines. It also hopes to encourage conservation efforts and appreciation for the country's rich natural heritage.

  • In addition to showcasing the splendor of the Philippine forest, this initiative also emphasizes the importance of responsible and ethical photography practices. As such, photographers are encouraged to uphold Leave No Trace principles, respect wildlife, and avoid disrupting ecosystems.

  • The initiative recognizes that while smartphone photography plays a significant role in documenting and highlighting environmental issues, it must be complemented by robust governance, community engagement, and on-the-ground conservation initiatives.

  • Through this partnership, the Manila Bulletin, Huawei, SM, and the Department of Tourism hope to inspire a deep sense of appreciation for the Philippine forest, mobilize support for its protection, and foster a sense of collective responsibility toward its preservation among the global community.


Smartphone photography has the potential to raise awareness about the beauty and fragility of the Philippine forest. Through the lens of a smartphone, we can capture the breathtaking landscapes, vibrant flora, and diverse wildlife that inhabit these forests. These images serve as a visual testament to the rich natural heritage of the Philippines, captivating the hearts and minds of people worldwide. By sharing these images today, we can ignite a sense of awe and appreciation for the Philippine forest, encouraging others to join in the cause of its protection.

Over the years, smartphones have transformed how we capture and appreciate the beauty of nature. They have empowered us to become amateur photographers and explorers, opening new avenues for creativity, appreciation, and conservation.

Smartphones have also transformed the way we share our nature photographs. Social media platforms like Instagram have become virtual galleries where photographers showcase their work to a global audience. Through hashtags and geotagging, nature enthusiasts and photographers can connect, share, and learn from one another. This instant sharing fosters a sense of community and raises awareness about the importance of preserving our natural heritage.

One of the most significant contributions of smartphones to nature photography is their role in conservation efforts. With the ability to capture and share images instantly, smartphones have become powerful tools for documenting environmental issues, raising awareness, and advocating for change. Through nature photography, we can highlight the wonders of our planet but also shed light on the challenges it faces. By capturing the beauty of endangered species, fragile ecosystems, and threatened habitats, we inspire others to appreciate and protect the natural world.

However, it is essential to acknowledge the need for responsible photography in nature. As smartphone photographers, we must prioritize ethical practices and respect the environment. We should remember that we are guests in nature's realm, and our actions can have a lasting impact. Practicing Leave No Trace principles, respecting wildlife, and avoiding disrupting ecosystems while capturing our images is crucial. By being mindful photographers, we can ensure that our love for nature is reflected in our actions.

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It is also important to recognize the limitations and challenges of smartphone photography in preserving the Philippine forest. It is not a substitute for comprehensive conservation efforts, policy changes, and sustainable practices. Smartphone photography should be complemented by strong governance, community engagement, and conservation initiatives on the ground.

By utilizing our smartphones and sharing captivating images of the Philippine forest, we can inspire a deep sense of appreciation, mobilize support, and foster a collective responsibility toward its protection. Let us harness the power of technology to ensure that future generations can experience the wonders of the Philippine forest and its remarkable biodiversity.