Jollibee Group opens 150th CBTL cafe in Malaysia

The Jollibee Group’s The Coffee Bean & Tea Leaf Malaysia has opened its 150th café in Sierra Fresco, Puchong, Malaysia as it goes full steam ahead with its global expansion plans. The Coffee Bean & Tea Leaf Malaysia launched its first café in Kuala Lumpur’s KL Plaza in 1997 and has steadily expanded its presence in the country since. Jollibee Group President and CEO Ernesto Tanmantiong

Jollibee Group President and CEO Ernesto Tanmantiong said this is a milestone moment for the brand and is a testament to the brand’s commitment to innovation and growth. “The opening of our 150th café in Malaysia, which adds to the brand’s expanding footprint of over 1000 cafés across 20-plus countries globally, signifies Jollibee Group’s commitment to the accelerated growth of The Coffee Bean & Tea Leaf® brand,” he said. Tanmantiong noted that, “Malaysia is home to the brand’s third-largest café network in Asia, and with the support of its people, customers, and the Malaysian community, we hope to bring the authentic coffee and tea experience to even more places in the country.” “This is an exciting time in our growth story as we build on our strong legacy to become a modern global coffee & tea house that allows people to see the world in new ways through new flavors and experiences. Asia remains a focus for our expansion where we continue to see strong demand for specialty coffee and tea,” said The Coffee Bean & Tea Leaf Brand CEO John in de Braekt The new café features a spacious floor area of 2,800 square feet which houses a large seating area, including a community table for eight, that can accommodate up to 110 customers and visitors. While innovation remains a key focus for the brand, The Coffee Bean & Tea Leaf® Malaysia plans to further enhance customer accessibility by expanding its drive-thru services. Through this, the brand aims to provide a better on-the-go experience for more customers. The Coffee Bean & Tea Leaf Malaysia Managing Director Mohamed Amar Shah said that, “Ever since we made Malaysia our home with its first The Coffee Bean & Tea Leaf café back in 1997, we have continued to uphold our commitment to delivering a unique experience in every cup or on every plate. In turn, we are grateful to have our passion reciprocated by Malaysians, who continue to support us in making our cafés a space of community.” The Coffee Bean & Tea Leaf Brand’s expansion forms part of the Jollibee Group’s vision to be one of the top five restaurant companies in the world.