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Manila Bulletin devider Business devider Trade & Industry devider Global electronics manufacturer sets more expansion in PH

Global electronics manufacturer sets more expansion in PH

Published Sep 26, 2023 07:55 am

Global electronics manufacturer Shenzhen Grandsun's investment in the Philippines is expected to reach more than P3 billion by the end of this year with the addition of four audio devices production facilities with 1,000 employees.

Shenzhen Grandsun Chairman and Founder Charles Wu affirmed during a dialogue last Sept. 19 with Trade and Industry (DTI) Undersecretary and Board of Investments (BOI) Managing Head Ceferino Rodolfo that its subsidiary Grandsun Advanced Electronics (Philippines) Co. Inc. (GAEPCI), has been fully operating in the country. The Guangdong-based company started producing audio devices (headphones) in Lima, Batangas during the pandemic.

On top of its P3-billion investment for this year, the award-winning Chinese company announced its plan to expand with two additional factories in the Philippines by 2025. 

These two additional factories will house Shenzhen’s production facilities for US and European markets of original equipment manufacturers (OEM) and house brands of Shenzhen Grandsun's speakers, operating by the end of 2025.

Meanwhile, the company is also targeting to provide 8,000 jobs in the country by 2028.

Rodolfo met with Wu at Zhaoqing City to invite the Chinese company’s suppliers to support the supply chain requirements of Grandsun by setting up a complementary presence in the Philippines.

Rodolfo, who was in the city of Nanning to head the Philippines' participation in the 20th China ASEAN Expo, was joined by the Philippine Consulate General’s Office in Guangzhou’s Philippine Trade and Investment Center (PTIC Guangzhou).

He said that the complementarity of Shenzhen Grandsun in the Philippines is a good model for other possible Chinese locators in the Philippines, as it allows a top Chinese OEM and original brand manufacturer to work with Filipino talent as they address growing global requirements of their top customers, especially from the EU and the US. 

Shenzhen Grandsun was one of the Chinese companies which joined the exclusive roundtable meeting on strategic projects with President Ferdinand R. Marcos Jr. during his state visit to China last January.

Rodolfo expressed the DTI-BOI's appreciation for the Chinese company's confidence in conducting business in the Philippines during the pandemic and its long-term plan to expand its audio equipment manufacturing business.

He also met with Zhaoqing Mayor Xu Xiaoxiong, who praised the Philippines' commitment to building relations with his city, where Shenzhen Grandsun is expanding its manufacturing footprint, along with other companies involved in food and beverage, agriculture, mining, new energy vehicle (NEV) and parts manufacturing, and other industries.

Zhaoqing City is also home to one of San Miguel Corporation's packaging facilities in China.

Shenzhen Grandsun was ranked 7th globally on the Global Smart Headphone Invention Patent Ranking, just behind Apple (5th) and Qualcomm (6th), and ahead of LG (8th) and Huawei (10th). 

The company has also steadily built a global reputation for exceptional audio, technology, and design, winning over 70 international awards since 2015 from the CES Innovation Awards, Japan’s Good Design Award, Chicago Good Design Award, Red Dot Awards, and the IF Award in Germany. (Ma. Joselie C. Garcia)
 

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