The Philippine Franchise Association (PFA) announced that a powerhouse cast of around 70 local and foreign experts will be on hand at this year's Franchise Asia Philippines (FAPHL) International Conference to share emerging innovations and business trends that will be critical to the continued growth of the industry in this age of global disruption.
This, according to PFA President Chris Lim, makes the International Franchise Conference 2023 slated on June 7 and 8 at the SMX Convention Center Manila a must-attend event anew for franchising stakeholders, with the thought-provoking sessions designed to further professionalize the industry and strengthen its global competitiveness and sustainability.
"The International Franchise Conference is one of several initiatives being conducted by the PFA to promote franchising as the best business strategy that aspiring entrepreneurs can practice in the face of various social and economic difficulties and to advance the local and international growth of more emerging Filipino brands," Lim noted.
PFA Chair Sherill Quintana said the conference, which carries the theme Franchising Fast Forward, focuses on preparing franchise organizations for the future and moving businesses forward for growth. "Sessions and discussions are curated in a way that speakers and panelists can share future trends and prospects, operational excellence, and real-life strategic applications to boost forward the growth and success of franchising amidst disruption and the ever-changing business landscape. the theme highlights the importance of emerging technologies and the latest business and workplace trends," she stressed.
Franchise Asia Philippines Conference is the PFA’s flagship capability-building program that has immensely opened unparalleled and immeasurable windows of opportunities for growth, expansion, and success for the franchising sector. It represents the strength and solidarity of the sector and its stakeholders. Through the years, the event’s significance has widened within the country and even beyond borders and has significantly contributed to charting the future of the franchising community.
Franchise Asia Philippines 2023 Conference Chair Joey Garcia and Co-Chair Margot Torres are inviting everyone to this highly anticipated conference. According to them, this will offer massive opportunities for stakeholders in the franchising sector to learn fresh ideas from some of the sector’s top minds as well as to network with their peers.
Among the highlights of this year’s event is a keynote speech from none other than the Secretary of Finance of the Philippines Hon. Benjamin Diokno. Secretary Diokno will discuss the Department of Finance’s outlook and prospects for the national economy during his speech. Apart from the Secretary, the Conference boasts seven (7) Highly Dynamic and Curated Plenary Sessions, 12 Concurrent Area-Focused Track Sessions, 30+ Peer-to-Peer Business Roundtable Discussions and 70+ World Class Speakers, Industry Experts and Facilitators.
In line with this year’s theme of Franchising Fast Forward, the plenary sessions will focus on how franchise businesses can prepare for the emergence of new technologies and how to keep themselves relevant in the ever-changing social and economic landscape of the world. Topics include the future of franchising, consumer behavior trends in 2023 and beyond, the use of third-party marketplaces and the future of the digital world and its impact on small and medium enterprises (SMEs). Our speakers include reputable franchise industry experts from Franchise Well Consulting, Boston Consulting Group (BCG), Google, Internet and Mobile Marketing Association of the Philippines, Lazada Philippines, and Retail Associates.
The Conference will also be a historic opportunity to put on a single stage the biggest and brightest superstars of the franchising community in the Philippines at the CEO Forum: Franchising Fast Forward. CEO panelists from some of the country’s most trusted brands such as 7-Eleven, Jollibee, McDonald’s Philippines, and Max’s Group will share thought leadership on how they are preparing their companies and brands for the future and moving fast forward in a fast-changing environment. The CEO Forum promises to be a learning opportunity for participants of the Conference as the CEOs of these successful brands share best practices on sustainability.
The Conference will also feature two Great Debate Forums featuring a panel of experts discussing whether aggregators or in-house solutions are the best way to serve your customers better and market expansion either by traditional or non-traditional locations. These sessions will feature industry leaders from Grab Philippines, Army Navy, Shakey’s, McDonald’s Philippines, SM Supermalls, Koomi, Pick.A.Roo and Wendy’s Philippines sharing their thoughts and expert opinions on where they stand on these topics.
The International Conference is unique among events of its kind as it features roundtable discussions catering to emerging and established franchisors, franchisees as well as participants who wish to learn about specific topics relevant to the franchising sector.
Another component of the Conference which you may not see anywhere else are the area-focused breakout sessions where participants can choose to join four (4) sessions. Held in the meeting rooms of the SMX Convention Center, the concurrent sessions will focus on specific aspects of the franchise business. Like many other exciting components of the Conference, these breakout rooms will feature panels of experts from:
- PwC Philippines and Megaworld Corporation in the data track
- Bo’s Coffee, Mesa, World Franchise Association and Island Tea Company (Philippines) in two (2) franchise track sessions
- Deloitte Philippines and International Workplace Group (IWG) in the general track
- Quisumbing Torres and KPMG Philippines in the legal track
- KinetX, Senti Techlabs, Inc., Kantar Insights Philippines and Microsoft Philippines in two (2) technology track sessions
- PLDT Enterprise and Wendy’s Philippines in the digital track
- Lead Interventions for Teams, Inc. (LIFT) and Peri Peri in the human resources track
- Philippine Marketing Association in the marketing track
- TreeAMS Pte Ltd Singapore and Fiorgelato in the operations track
- Philippine Institute of Supply Management (PISM) and Consulrent Business Consultancy in thesupply chain track
Franchise Asia Philippines 2023 is co-presented by BPI, Insular Life and PLDT and powered by SM Supermalls and Vista Mall. This event is made possible with the following partners: Platinum partners: Jollibee, Caltex, 7-Eleven, Seaoil, The Generics Pharmacy and Megaworld. Gold partners: Potato Corner, LT&G Credit Line, Francorp, Qualiplus, K2 Pharmacy, Robinsons Malls, Araneta Center, and Globaltronics. Silver partners: Master Siomai, Shawarma Shack, Famous Belgian Waffles, Paluto Nga Po!, Kurimi, Julie’s Bakeshop, Bo’s Coffee, Living Water, Pure Nectar, Bibingkinitan, Max’s Group, Oryspa, Beanleaf and Shell. Bronze partners: Fruitas, Macao Imperial, Farron Café, Grains Mart, Meralco, KFC, Shakey’s, Blooming Ventures, Mister Donut, Tokyo Tokyo, Coolaire Consolidated Inc., Yale-Assa Abloy Philippines, Inc., Unioil, McDonald’s Philippines, Bench and Perfume Dessert. Event partners: Microtel by Wyndham, Sports House, Action Coach, U-Franchise Sales and Management, Tourism Promotions Board (TPB), BCS Systems and Technologies, Inc., Greenwich, Red Ribbon, Mang Inasal, Chowking and Commerce Asia; Media partners: Manila Bulletin, Philippine Daily Inquirer, Business Mirror, Business World, Philippine Star; and its official PR Partner Media Blitz Group.
Book your slots now to ensure seat reservations! Please register here: https://forms.gle/y72699GMFdmNsbn76.