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Manila Bulletin devider Trade & Energy devider Franchise leaders to share growth strategies amid challenges 

Franchise leaders to share growth strategies amid challenges 

Published May 21, 2023 01:19 pm
Around 70 local and foreign franchising players and experts will meet in the country to share emerging strategies and business trends to help ensure continued growth of the industry amid continuing global economic challenges, the  Philippine Franchise Association (PFA). announced that a powerhouse cast of around 70 local and foreign experts will be on hand at this year's Franchise Asia Philippines (FAPHL) International Conference to share emerging strategies and business trends that will be critical to the continued growth of the industry in this age of global disruption. PFA President Chris Lim said franchising stakeholders will meet at this year’s Franchise Asia Philippines (FAPHL) International Franchise Conference 2023 slated on June 7 and 8 at the SMX Convention Center Manila.

PFA President Chris Lim


"The International Franchise Conference is one of several initiatives being conducted by the PFA to promote franchising as the best business strategy that aspiring entrepreneurs can practice in the face of various social and economic difficulties and to advance the local and international growth of more emerging Filipino brands," Lim noted. PFA Chair Sherill Quintana said the conference, which carries the theme “Franchising Fast Forward”, focuses on preparing franchise organizations for the future and moving businesses forward for growth.  "Sessions and discussions are curated in a way that speakers and panelists can share future trends and prospects, operational excellence, and real-life strategic applications to boost forward the growth and success of franchising amidst disruption and the ever-changing business landscape. the theme highlights the importance of emerging technologies and the latest business and workplace trends," she stressed. Franchise Asia Philippines Conference is the PFA’s flagship capability-building program that has immensely opened unparalleled and immeasurable windows of opportunities for growth, expansion, and success for the franchising sector.    It represents the strength and solidarity of the sector and its stakeholders. Through the years, the event’s significance has widened within the country and even beyond borders and has significantly contributed to charting the future of the franchising community. Franchise Asia Philippines 2023 Conference Chair Joey Garcia and Co-Chair Margot Torres said the event will offer massive opportunities for stakeholders in the franchising sector to learn fresh ideas from some of the sector’s top minds as well as to network with their peers. Finance Secretary Benjamin E Diokno will deliver a keynote address and discuss outlook and prospects for the national economy. Lim noted that the plenary sessions will focus on how franchise businesses can prepare for the emergence of new technologies and how to keep themselves relevant in the ever-changing social and economic landscape of the world. “Topics include the future of franchising, consumer behavior trends in 2023 and beyond, the use of third-party marketplaces and the future of the digital world and its impact on small and medium enterprises,” Lim added.

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