GMA pursues fresh revenue streams as ads weaken
Published May 19, 2023 07:46 am
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Updated May 19, 2023 07:46 am
Amid declining advertising revenues, GMA Network is undertaking various initiatives to expand its earnings base such as growing its free TV offerings, enter into partnerships, and further develop its digital presence.
GMA Network Chairman Felipe L. Gozon
During the firm’s annual stockholders’ meeting, GMA Chairman Felipe Gozon noted that, “The advertising industry slowdown is caused by global events beyond our control—the Russia-Ukraine war, the rising fuel prices, the shortage of raw materials for some industries, rising inflation, rising underemployment and unemployment, etc.” “We expanded our free TV beyond GMA so that the No. 2 station, GTV, and the 4 DTT channels are giving us revenue streams even higher than past year,” he said. Gozon added that, “Regional TV is also gaining traction, from both national and local advertisers, who want to be more selective in advertising in their priority areas.” GMA’s digital is also gaining ground with Gozon pointing out that, “YouTube executives were amazed at the growth in audience reach, content and revenue GMA has been logging in since February of this year.” “We see this uptick also in Facebook, Instagram, Tiktok, and our own portals as more and more of the Gen Z’s consume GMA on these platforms,” he added. GMA introduced a pricing innovation this year, called IDR or Incremental Digital Reach, which provides incremental audiences to advertisers within the digital space. “This means we are able to monetize our content on-air and online,” he explained. “We are getting into strategic distribution partnerships with other platforms – this is the reason why Maria Clara & Ibarra continues to be No. 1 in Netflix Philippines, and The Write One amongst the Top 5 most-watched in Viu Philippines,” said Gozon. Gozon noted that, “Recently, GMA signed a distribution deal with TFC and iWantTV for select countries in Asia Pacific, the Middle East, North Africa, Europe, and South Pacific and Caribbean Islands, so we are pretty excited about the deal.” GMA is also into production deals with various producers outside GMA – working with TAPE, Regal, VIVA, ABS-CBN and even independent producers “We are now in an era of partnerships and this has led our expansion to new genres and diversified our revenue streams. Through Program Management, we have exciting collaborations with various content producers in the country, “Our Worldwide Division is spearheading content licensing deals with international streaming leaders Netflix and Viu, “We are returning to the silver screen with 6 films in the pipeline. Production has been completed for The Cheating Game while shooting has started for The Firefly,” said Gozon. GMA continues to pursue partnerships with various international and local entities to expand the distribution of GMA Pinoy TV, GMA Life TV, and GMA News TV in various territories, into new content platforms like on OTT, and into underserved demographic segments, like the Pinoy seafarer community. Along this line, recently, GMAI has closed deals with iWant TFC, Jungo Pinoy, and NowE of PCCW Hong Kong. GMA International department is also diversifying its revenue streams to complement traditional subscription revenues by further strengthening its concert and event production, content partnerships, and digital monetization efforts.
GMA Network Chairman Felipe L. Gozon
During the firm’s annual stockholders’ meeting, GMA Chairman Felipe Gozon noted that, “The advertising industry slowdown is caused by global events beyond our control—the Russia-Ukraine war, the rising fuel prices, the shortage of raw materials for some industries, rising inflation, rising underemployment and unemployment, etc.” “We expanded our free TV beyond GMA so that the No. 2 station, GTV, and the 4 DTT channels are giving us revenue streams even higher than past year,” he said. Gozon added that, “Regional TV is also gaining traction, from both national and local advertisers, who want to be more selective in advertising in their priority areas.” GMA’s digital is also gaining ground with Gozon pointing out that, “YouTube executives were amazed at the growth in audience reach, content and revenue GMA has been logging in since February of this year.” “We see this uptick also in Facebook, Instagram, Tiktok, and our own portals as more and more of the Gen Z’s consume GMA on these platforms,” he added. GMA introduced a pricing innovation this year, called IDR or Incremental Digital Reach, which provides incremental audiences to advertisers within the digital space. “This means we are able to monetize our content on-air and online,” he explained. “We are getting into strategic distribution partnerships with other platforms – this is the reason why Maria Clara & Ibarra continues to be No. 1 in Netflix Philippines, and The Write One amongst the Top 5 most-watched in Viu Philippines,” said Gozon. Gozon noted that, “Recently, GMA signed a distribution deal with TFC and iWantTV for select countries in Asia Pacific, the Middle East, North Africa, Europe, and South Pacific and Caribbean Islands, so we are pretty excited about the deal.” GMA is also into production deals with various producers outside GMA – working with TAPE, Regal, VIVA, ABS-CBN and even independent producers “We are now in an era of partnerships and this has led our expansion to new genres and diversified our revenue streams. Through Program Management, we have exciting collaborations with various content producers in the country, “Our Worldwide Division is spearheading content licensing deals with international streaming leaders Netflix and Viu, “We are returning to the silver screen with 6 films in the pipeline. Production has been completed for The Cheating Game while shooting has started for The Firefly,” said Gozon. GMA continues to pursue partnerships with various international and local entities to expand the distribution of GMA Pinoy TV, GMA Life TV, and GMA News TV in various territories, into new content platforms like on OTT, and into underserved demographic segments, like the Pinoy seafarer community. Along this line, recently, GMAI has closed deals with iWant TFC, Jungo Pinoy, and NowE of PCCW Hong Kong. GMA International department is also diversifying its revenue streams to complement traditional subscription revenues by further strengthening its concert and event production, content partnerships, and digital monetization efforts.