GMA Network solidifies position as nationwide leader in ratings, reach, and revenues

At a glance

  • In its Annual Stockholders’ Meeting last May 17, GMA reported that it reinforced its dominance as the number 1 Philippine media conglomerate across TV, radio, and online platforms. 

GMA Network Chairman & CEO Felipe Gozon.jpg
GMA Network Chairman & CEO Felipe Gozon

Broadcast giant GMA Network, Inc. continues to be the most-watched, most trusted, and most-awarded Network in the country. 

In its Annual Stockholders’ Meeting last May 17, GMA reported that it reinforced its dominance as the number 1 Philippine media conglomerate across TV, radio, and online platforms. 

Nielsen TV Audience Measurement data from January to December 2022 showed that GMA Network’s combined people net reach, including GTV and its other digital channels, was at 96 percent or 78 million viewers in Total Philippines.

In terms of ratings, the Network’s flagship channel, GMA-7, ranked first in Overall Channel Rankings. Its second free-to-air channel, GTV, was in the second spot, while its DTT channels, I Heart Movies and Heart of Asia, ranked 5th and 6th, respectively. 

The Network also dominated the list of top programs in 2022. 28 of the top 30 shows in both Nielsen NUTAM and PHINTAM People Ratings were from GMA. Landing on the top 3 spots were the epic series Lolong, the flagship newscast 24 Oras, and multi-platform leader Kapuso Mo, Jessica Soho. 

GMA Antipolo transmitter .jpg

GMA Antipolo transmitter

“I am very proud to say that GMA continues to be the home of groundbreaking programs. Our Entertainment Group produced the stellar masterpiece, Maria Clara at Ibarra… We also changed the pre-primetime habit of Filipino TV viewers with Family Feud Philippines while the first season of Running Man Philippines, co-produced with SBS Korea, was well-accepted by the Filipino audience. Abot Kamay Na Pangarap continues to be the number 1 daytime program on TV and online. Needless to say, we maintained our supremacy in ratings and content in 2023,” said GMA Network Chairman and CEO Atty. Felipe L. Gozon. 

GMA’s mega-series, Voltes V Legacy, is now the top entertainment program in the country, according to Nielsen data from May 8-11. Voltes V: Legacy The Cinematic Experience, released in over 70 SM cinemas nationwide, performed well at the box office, and due to insistent public demand, its run was extended in select theaters. 

On Radio, flagship AM station Super Radyo DZBB and FM station Barangay LS remain unrivaled, topping the Nielsen Radio Audience Measurement (RAM) Mega Manila ratings. 

The Network also cemented its position as the main source of local news, with GMA Regional TV’s programs winning the ratings in their respective areas. It also launched three originating stations in 2022: GMA Batangas, GMA General Santos, and GMA Zamboanga. In 2023, it launched GMA Ilocos Norte and is now working on GMA Palawan. 

In the international arena, GMA reached more Global Pinoys through its landmark partnerships in various Over-the-Top (OTT) and mobile platforms. 

The year 2022 was a period of digital milestones for the Network. GMA led in video viewership on Facebook and YouTube and continued to win in emerging platforms. It finished 2022 with more than 75 million subscribers across its various YouTube channels and reached 162.4 million followers/fans in its official Facebook accounts. With high reach and engagement levels in all its digital platforms, GMA’s online properties delivered 34.5 billion video views. 

GMA Network Center.jpg

GMA Network Center

The Network’s AVOD or Advertising-based Video on Demand platforms bested other Filipino media companies on Tubular Leaderboard Worldwide Rankings for the entire fourth quarter of 2022, ending the year at Number 17, in a list that includes global content giants such as Walt Disney, Moonbug, Paramount, and Warner Bros. Its portal, GMA surpassed all other Filipino media sites in both local and global ranking by December 2022, according to Similar Web. Meanwhile, GMA News Online emerged as the most trusted online platform in the Digital News Report 2022 released by the Reuters Institute for the Study of Journalism.

The year 2022 was also a big year for GMA's talent management arm, which was rebranded as Sparkle. Its artists forged partnerships and endorsements with trusted brands; graced multiple covers in major local and international magazines; and its prime artists have top-billed the Network’s most-watched programs. 

GMA continued to invest heavily in ensuring that its broadcast reach—both via analog and digital terrestrial television—remains unparalleled. To date, it is the largest Network with 98 TV stations and 21 radio stations across the archipelago. It made investments in its post-production infrastructure to create programs with cinematic visuals and deliver content suitable for today’s premium streaming platforms. 

Its diversification vehicle, GMA Ventures, made several local and international investments. GMA also collaborated with various content producers to create top-notch content for TV, online, OTT, and films. It closed content licensing deals with international streaming leaders Netflix and Viu, among several others. The Kapuso Network is also returning to the silver screen with six films in the pipeline. 

Despite lower financial indicators due to global disruptions and advertising industry cutbacks, GMA continued to deliver strong returns to its shareholders. With its exemplary fiscal management, the Network’s consolidated revenues once again surpassed the P20-billion mark, a back-to-back feat from 2021. On May 16, Kapuso Network paid its shareholders P5.35 billion in cash dividends. Since its listing on the Philippine Stock Exchange in 2007, GMA has declared total dividends amounting to P45.99 billion—equivalent to an average of 96 percent of the Network’s net income after tax year-on-year.

2022 was a year of Strengthening Our Paths To Growth. We fortified our core business while progressively creating foundational breakthroughs… Armed with a wide reach, superior content and technology, and the most talented people in the industry—I am hopeful that the next years, will be GMA’s best years,” said Atty. Gozon.