Beko marked its third year in the Philippines with a grand trade launch for its dealers at the Marriott Hotel Grand Ballroom with the theme “Empowered to Live Like A Pro.” The whole day event showcased Beko's range of appliances that highlighted its hero technologies, such as HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect and many others.
For its third year, Beko announced its goal of being the number one European
brand in the Philippine market in the next 5 years.
Gurhan Gunal, Country Manager of Beko Philippines
“We are very happy to be holding this trade launch for our dealers and stakeholders as
we share that Beko will be a bigger and better brand in the Philippines in 2023 and
beyond,” said Gürhan Günal, Beko’s country director in the Philippines, who also
presented the company’s business development plans of EXPAND, GROW, LEAD,
CONNECTIVITY and SUSTAINABILITY for the Philippines along with the brand’s hero
technologies at the anniversary trade launch at the Grand Ballroom of Marriott Hotel
Manila.
This is the heart and reason why this year, Beko will be made available soon in other
appliance stores nationwide as it continues to “expand” its distribution to other retail
channels.
To further “grow” brand awareness and visibility they also announced the renewal of
their brand ambassadorship with Judy Ann Santos-Agoncillo alongside with digital and
traditional media investments.
As one of the “leading” manufacturers of home appliances, Beko promotes the Live Like
a Pro lifestyle and inspires Filipinos to experience a more convenient way of living
through European style product lines. They stated that Beko Pilipinas Corporation is the
exclusive distributor of Hitachi Major Domestic Appliances as part of their brand
portfolio.
Beko appliances are made smart, relevant and designed to easily support Filipino
families. With the HomeWhiz function you can easily “connect” to your Beko appliances
with the use of your smartphones.
As part of Beko’s global sustainability effort, Beko Philippines announced its partnership
with Plastic Credit Exchange, which serves a global ecosystem of carefully vetted
partners that recover, process, and recycle plastic waste with programs that improve
livelihood, scale up social impact, and reduce the flow of plastic pollution into nature.
The partnership is in line with Extended Producer Responsibility Law, which holds
companies responsible for the plastic packaging they use throughout the lifecycle of
their products.
Hero Technologies
Beko Philippines showcased its hero technologies, such as HarvestFresh, ProSmart
Inverter Technology, Steam Cure, Hygiene+, AeroPerfect and many others. These
technologies help you live like a pro.
Among the products displayed that day were cookers. The HII64205F2MT is a 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone, nine cooking levels and a glass burner plate. Meanwhile, the BBIS14300XCSE 60x60cm. multifunction built-in oven with six cooking functions, including Steam Aid feature for moist and even cooking.
There were also refrigerators, one of the appliances which Beko is famous for. The
GNO480E40HFGBPH is a 16.6cf inverter multi-door refrigerator with Neofrost Triple
Cooling Technology, HarvestFresh, Prosmart Inverter Compressor, in sleek black glass
door finish. Also featured is the Hitachi Refrigerator R-WB640VG0-1 GBK with Vacuum
Technology with Platinum Catalyst, Inverter X Dual-fan Cooling with Eco-thermo sensor.
Other appliances include the CEG7302B, a bean-to-cup espresso machine and the
BSEOG180/181 2Hp air-conditioner with Go Clean Technology, MicroClean TM Filter,
Gold Guard, ZoneFollow, 4D Auto Swing and HomeWhiz.
Beko appliances are available at 1st Megasaver, Abenson, All Home, Anson’s,
Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical,
Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance,
Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David,
Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC &
Plusign, United Motoliance, and Western Appliance.
For more information about Beko in the Philippines, go to http://beko.ph or visit their
Facebook page at https://www.facebook.com/bekoph and their Instagram page at
https://www.instagram.com/bekoph/.