Gulf Oil Philippines Inc. (GOPI) hopes to continue to deliver a consistent customer value proposition (CVP) across both their motorcycle and automotive segment with their new product range. Based on Gulf’s breakthrough ThermoShield and Wear-Guard technologies, the lubricants are perfectly designed for modern cars and use a race-ready formula for motorcycles.
Gulf introduced their new product range at their 25th anniversary celebration last May 12 at the Seda hotel BGC, attended by key customers nationwide. The event featured a display of the new product portfolio. Gulf Formula Elite is the first fill engine oil for McLaren cars. Meanwhile, Gulf Syntrac 4T is a Race -ready formula for high performance superbikes.
Gulf Oil’s comprehensive product portfolio covers a complete range of lubricants used in automotive, industrial, and marine applications. The new automotive and motorcycle product range has a consistent look and feel to ensure instant recognition and ease of navigation and highlights the key RTB (reason to believe) product in order to enhance the customer promise.
Modern cars have evolved rapidly with higher efficiency and more compact engines. Their engines need more power than ever before. Gulf Formula and Gulf Formula Elite, Gulf’s advanced synthetic oils with ThermoShield technology, are designed for the high-performance cars of the future. Gulf Formula Elite is also the first fill lubricant in all McLaren Automotive supercars and hypercars, delivering peak performance thanks to Gulf’s industry-leading expertise and world-class research and development capabilities.
A race-ready formula for high-performance superbikes, Gulf Syntrac is formulated to help your motorcycle withstand the rigors of race-like conditions. This advanced full synthetic oil contains next-generation additives and superior base stocks, which help to protect your engine against deposits that impair performance. Gulf Syntrac's superior protective qualities keep a robust oil film on vital gear and engine components, helping to prevent clutch slippage, and ensuring continuous performance in high load, high-temperature and high-speed conditions.
Michael Alfred Francisco, Gulf Oil Philippines Inc, General Manager
“Our brand is proud of its heritage as we have been in the industry for 122 years, Still, we are always forward thinking, and we don't stop innovating. Expect from us to continuously introduce world class products that meet market demands... Our team designs and formulates these products to exceed industry standards bringing more value to our distributors and consumers,” said Michael Alfred Francisco, Gulf Oil Philippines Inc, General Manager, in his keynote address at the event.
“The launch of the new range coincides with our 25th year anniversary in the Philippines, and it is just fitting that during this time of celebration, we strengthened our long-standing commitment to understanding and delivering the best quality products in the market.,” Francisco added.
"On behalf of our board and management team, I also want to extend our thanks and appreciation to our partner the PNOC , customers and employees whose continued confidence and trust have been so essential to our long term success," Francisco concluded
The new product range will be available on the shelves and Gulf Bikestops and Carstops all over the country in the coming weeks.