Ratings fall, rise for episodes 3, 4 of K-fantasy action series 'Tale of the Nine Tailed 1938'

The Korean fantasy action series “Tale of the Nine Tailed 1938” garnered mixed ratings for its episodes 3 and 4 over the weekend.  The series airs on tvN in South Korea and on Prime Video globally. It is a continuation of the original “Tale of the Nine Tailed,” which aired in 2020 and starred Lee Dong-wook and Kim Bum.  “Tale of the Nine Tailed 1938” (tvN)
Lee Dong-wook plays the role of “gumiho” (nine-tailed fox) Lee Yeon who ends up in the year 1938. Kim Bum is Lee Rang, Lee Yeon’s half brother.  Actress Kim So-yeon is Ryu Hong-ju who has some history with Lee Yeon. Ryu Kyung-soo is Cheon Mu-yeong, a long-time friend of Lee Yeon.  Episodes 3 and 4 aired on May 13 and 14, respectively, and placed No. 1 nationwide and in the metropolitan area based on Nielsen Korea’s data on paid platform subscription households (cable, IPTV and satellite) in South Korea. 

어느날 묘연각 현관으로 아기가 들어왔다☆
갑자기 생긴 아기에
독박 육아 내기하는 여우 형제🦊💦

K-판타지 액션 활극 <구미호뎐1938>
[토일] 밤 9:20ㅣtvN#구미호뎐1938 #taleoftheninetailed1938#이동욱 #김소연 #김범 #류경수 #황희 #김용지#tvN #스트리밍은TVING pic.twitter.com/4Tsd5wTek3

— tvN drama (@CJnDrama) May 14, 2023

According to polling firm Nielsen Korea, episode 3 “Tale of the Nine Tailed 1938” on May 13 garnered a nationwide rating of 5.233 percent, down from 7.129 percent for episode 2. It was watched by 1.44 million people nationwide in South Korea.  In the metropolitan area (Seoul, Gyeong-gi and Incheon) in South Korea, “Tale of the Nine Tailed 1938” episode 3 received a rating of 5.808 percent, a decrease from 8.3 percent for episode 2. It was watched by 795,000 people.  The following day, ratings for episode 4 of “Tale of the Nine Tailed 1938” improved.  The nationwide rating for episode 4 of the series rose to 6.682 percent. It was watched by 1.8 million people nationwide in South Korea.  In the metropolitan area, episode 4 got a rating of 7.606 percent, an increase from episode 3. It was watched by 985,000 people.  Ratings for “Tale of the Nine Tailed 1938” based on Nielsen Korea data:  

EPISODE   /   AIRING DATE   /

   

RATINGS in SOUTH KOREA

                                                          

(NATIONWIDE / METROPOLITAN AREA)

1                    May 6, 2023 - 6.463% / 7.409% 2                    May 7, 2023 - 7.129% / 8.303% 3                     May 13, 2023 - 5.233% / 5.808% 4                      May 14, 2023 - 6.682% / 7.606%