Ginebra San Miguel gives back to celebrate 190 years
Published May 12, 2023 09:49 am
Ginebra San Miguel Inc. (GSMI), the maker of Ginebra San Miguel, announced it has lined up various activities nationwide on the run up to its 190 years to celebrate a milestone next year amid record breaking sales.
GSMI Marketing and Sales Manager Allan Mercado made the announcement at the 2023 National Sales Convention held at the Manila Hotel recently to kick off the countdown to its flagship brand's 190 years in an event attended by stakeholders, partners, and supporters.
"It is a perfect time for the company to kick off the celebration of our flagship brand's milestone year. Ginebra San Miguel is in such a good position right now. Last year, it delivered record-breaking sales that is highest in the brand's history," said Mercado. GSM, the world's largest-selling gin and the Philippines' oldest consumer brand still in the market today. The liquor unit of San Miguel food and Beverage Inc. reported a nine percent improvement in net income to a record P4.5 billion last year on the back of higher sales. In a disclosure to the Philippine Stock Exchange, the firm said profits reached an all-time high despite the challenging headwinds caused by global supply chain disruptions, high inflation, and the weak peso. With volume growth and higher selling prices, consolidated sales reached P47.3 billion in 2022, 11 percent more than the previous year. Income from operations of P6 billion and EBITDA of P6.7 billion were also 13 percent and 7 percent higher, respectively. Strong brand equity, relevant campaigns, and a continuous push to expand distribution coverage in new markets enabled GSMI to sustain its volume ascent and remain the market leader in the hard liquor category. Mercado shared that the story of Ginebra San Miguel began on March 10, 1834, from humble beginnings in a small distillery in Quiapo, Manila, to becoming one of the country's most respected and iconic brands. Ginebra San Miguel has been a part of the Filipino story and tradition for the past 189 years, standing witness to two world wars, the birth of a Republic and 17 Philippine Presidents. The brand, already an award winner as early as the late 1800s, was originally a drink for the privileged—popular among both peninsulares and insulares. To this day, Mercado said that Ginebra San Miguel continues its legacy of excellence and is enjoyed by Filipinos from all walks of life and in more than ten countries. Its gin line has been a consistent Gold Quality Label awardee of the Monde Selection International Quality Institute. “Music, gin, and fun activities are lined up as Ginebra San Miguel starts its countdown to 190 years,” said Mercado. Gin and music lovers can look forward to evenings of great music and mixes as GSMI brings back on stage the highly popular and much anticipated "GINuman Fest," an event that gathers the country's top musical talents and bands. Ginumanfest 2023 kicked off last January at Pozzurubio, Pangasinan, with performances from the national band, Siakol, and social media star, Ms. Gin-Bilog. Just recently, the tour made its stop at Alaminos, Pangasinan (March 17) and Calapan, Mindoro, bringing in Silent Sanctuary, among others. In the next two months, the Ginumanfest concert tour continues at Cauayan, Isabela (April 14), San Jose, Occidental Mindoro. GSMI aims to bring more smiles and celebrate the gin experience through these Ginumanfest events throughout the year. GSMI's gin booths will also be visible in over 50 fiestas nationwide for the month of May. It will also join the biggest gathering of gin enthusiasts this April at the Manila Gin Festival in BGC, showcasing its 1834 Premium Distilled Gin. The Manila Gin Festival is a celebration of all things gin, bringing together the craft, creativity, diversity, and versatile spirit of gin culture. This event provides a cool opportunity for gin lovers to sample and learn more about the different types of gin and allows gin enthusiasts to taste its versatility through unique gin-based cocktails. GSMI is the producer of Ginebra San Miguel, the world's largest-selling gin, according to the leading global drinks journal Drinks International. GSMI's other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, G & T Ultralight Spirit Drink (Gin & Tea), Primera Light Brandy, and the Philippines' no. 1 Chinese wine Vino Kulafu.
The kick-off celebration of Ginebra San Miguel’s 190th Anniversary celebration kick-offf was led by GSMI Marketing and Sales Manager Allan Mercado during the company’s recent National Sales Convention.
"It is a perfect time for the company to kick off the celebration of our flagship brand's milestone year. Ginebra San Miguel is in such a good position right now. Last year, it delivered record-breaking sales that is highest in the brand's history," said Mercado. GSM, the world's largest-selling gin and the Philippines' oldest consumer brand still in the market today. The liquor unit of San Miguel food and Beverage Inc. reported a nine percent improvement in net income to a record P4.5 billion last year on the back of higher sales. In a disclosure to the Philippine Stock Exchange, the firm said profits reached an all-time high despite the challenging headwinds caused by global supply chain disruptions, high inflation, and the weak peso. With volume growth and higher selling prices, consolidated sales reached P47.3 billion in 2022, 11 percent more than the previous year. Income from operations of P6 billion and EBITDA of P6.7 billion were also 13 percent and 7 percent higher, respectively. Strong brand equity, relevant campaigns, and a continuous push to expand distribution coverage in new markets enabled GSMI to sustain its volume ascent and remain the market leader in the hard liquor category. Mercado shared that the story of Ginebra San Miguel began on March 10, 1834, from humble beginnings in a small distillery in Quiapo, Manila, to becoming one of the country's most respected and iconic brands. Ginebra San Miguel has been a part of the Filipino story and tradition for the past 189 years, standing witness to two world wars, the birth of a Republic and 17 Philippine Presidents. The brand, already an award winner as early as the late 1800s, was originally a drink for the privileged—popular among both peninsulares and insulares. To this day, Mercado said that Ginebra San Miguel continues its legacy of excellence and is enjoyed by Filipinos from all walks of life and in more than ten countries. Its gin line has been a consistent Gold Quality Label awardee of the Monde Selection International Quality Institute. “Music, gin, and fun activities are lined up as Ginebra San Miguel starts its countdown to 190 years,” said Mercado. Gin and music lovers can look forward to evenings of great music and mixes as GSMI brings back on stage the highly popular and much anticipated "GINuman Fest," an event that gathers the country's top musical talents and bands. Ginumanfest 2023 kicked off last January at Pozzurubio, Pangasinan, with performances from the national band, Siakol, and social media star, Ms. Gin-Bilog. Just recently, the tour made its stop at Alaminos, Pangasinan (March 17) and Calapan, Mindoro, bringing in Silent Sanctuary, among others. In the next two months, the Ginumanfest concert tour continues at Cauayan, Isabela (April 14), San Jose, Occidental Mindoro. GSMI aims to bring more smiles and celebrate the gin experience through these Ginumanfest events throughout the year. GSMI's gin booths will also be visible in over 50 fiestas nationwide for the month of May. It will also join the biggest gathering of gin enthusiasts this April at the Manila Gin Festival in BGC, showcasing its 1834 Premium Distilled Gin. The Manila Gin Festival is a celebration of all things gin, bringing together the craft, creativity, diversity, and versatile spirit of gin culture. This event provides a cool opportunity for gin lovers to sample and learn more about the different types of gin and allows gin enthusiasts to taste its versatility through unique gin-based cocktails. GSMI is the producer of Ginebra San Miguel, the world's largest-selling gin, according to the leading global drinks journal Drinks International. GSMI's other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, G & T Ultralight Spirit Drink (Gin & Tea), Primera Light Brandy, and the Philippines' no. 1 Chinese wine Vino Kulafu.