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Manila Bulletin devider Lifestyle devider Fashion and Beauty devider LOOK: Dingdong Dantes is on a billboard at Times Square, New York

LOOK: Dingdong Dantes is on a billboard at Times Square, New York

The actor becomes the first Filipino global ambassador of Italian lifestyle brand Police.

Published May 11, 2023 02:48 am
Another Filipino makes an appearance at Times Square in New York. Italian lifestyle brand Police unveils its latest campaign in the iconic location, which features Filipino actor Dingdong Dantes wearing the brand’s latest pieces alongside F1 superstar Lewis Hamilton. The campaign marks the four-decade-long legacy of the brand in giving premium-quality eyewear and timepieces, among others.  Dingdong Dantes and Lewis Hamilton (Photos courtesy of Frank Briones)
“[I’m] excited to announce that I am now the first Filipino endorser of Police both for the eyewear and watch group,” Dingdong said. “As someone who values style and function, I’m proud to represent a brand that offers both. And as a firm believer in defying norms and making a difference, it’s an honor to join the #AudacityWanted movement with Police.”
Police as a brand has” had numerous Hollywood collaborations, such as its partnership with international blockbusters such as “Men In Black” featuring Chris Hemsworth and “Bullet Train” starring Brad Pitt. Another notable global endorser of Police includes David Beckham, according to Thinline Advertising.
“Dingdong Dantes depicts the perfect model of what Police as a brand stand for,” Frank Briones,  creative director and international Project Lead for Thinline Advertising, said. “#AudacityWanted means defying norms. Redefining a modern man. He is a good father, an amazing actor, an award-winning host, an adrenaline junkie, and a non-conventional fashionista. He loves dogs as much as he loves his big bikes.”
*The new collections are now available at Ideal Vision Center, Watch Republic, and The SM Store nationwide. Police is led by its mother company De Rigo Ltd International of Italy. To know more about it, visit @policelifestyle on Instagram.*
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