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Manila Bulletin devider Entertainment devider Celebrities devider Dingdong Dantes joins int'l celebs in endorsing popular Italian brand

Dingdong Dantes joins int'l celebs in endorsing popular Italian brand

Published May 11, 2023 12:47 pm

The digital billboard of Dingdong Dantes for his endorsement of Police eyewear and watch appears on Times Square New York


Kapuso actor Dingdong Dantes joins the ranks of Hollywood stars Brad Pitt, Chris Hemsworth, and legendary football player David Beckham in endorsing a reputable Italian brand for eyewear and watch. “Excited to announce that I am now the first Filipino endorser of Police both for the eyewear and watch group. As someone who values style and function, I’m proud to represent a brand that offers both. And as a firm believer in defying norms and making a difference, it’s an honor to join the #AudacityWanted movement with Police," said Dingdong. The husband of Primetime Queen Marian Rivera is also the latest Filipino celebrity to be featured on a digital billboard on Times Square New York. Frank Briones, Creative Director and International Project Lead for Thinline Advertising, said: “Dingdong Dantes depicts the perfect model of what Police as a brand stand for. #AudacityWanted means defying norms. Redefining a modern man. He is a good father, an amazing actor, an award-winning host, an adrenaline junkie, and a non-conventional fashionista. He loves dogs as much as he loves his big bikes.” Police as a brand has had numerous Hollywood collaborations, including international blockbusters such as Men In Black featuring Chris Hemsworth and Bullet Train starring Brad Pitt. Another previous notable global endorser of Police includes David Beckham. The brand is the newest global campaign for De Rigo Ltd International of Italy, the mother company of Police. All the new collections in line with its 40th Anniversary as a brand are now available at Ideal Vision Center, Watch Republic and The SM Store nationwide. Follows us @PoliceLifestle on Instagram and Facebook.
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