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Manila Bulletin devider Technews devider Local franchise biz utilizing digital marketing targets second stage global expansion

Local franchise biz utilizing digital marketing targets second stage global expansion

Published May 10, 2023 12:26 pm
Eric Montoya, a former journalist and top salesman, founded Mr. Dagupeño in 2016, a take-out stall and curbside business offering inihaw na bangus in Antipolo City. With the help of his wife, they created a business plan in franchising. Eric was introduced to the Kapatid Mentor ME Program by the Department of Trade and Industry's Rizal Provincial Office, which assisted him in putting the franchise model he had learnt through the mentorship into practice. Mr. Dagupeño is a celebration of Pangasinan's pride, and, true to its Pangasinan lineage, the store offers other famous products from the province and the great north. Mr. Dagupeño is now present in 70 branches in Rizal, Metro Manila, Cavite, Laguna, and, soon, in other places where there is a clamor for good and tasty bangus. To keep up with current technological innovation and trends in company franchising, Eric said that they began utilizing social media marketing three years ago and have since added smarter means of reaching out to their clients. Mr. Dagupeño's website also includes an online form for clients to fill out so that they can better examine the customers' interests and demands. The POS system is also used by the company's owned branches for accounting and other financial management. The company intends to grow its operations by building more branches and expanding worldwide, particularly in California and Dubai, to serve overseas communities. As they entered the restaurant business, Mr. Dagupeño opened House of Bangus by Mr. Dagupeño in Dagupan to offer more clients with a dine-in concept, the province's sole bangus speciality restaurant. Eric stated that by the end of the year, they will have 100 operating branches. Eric, who is also now known as “Bangus King”, believes that digital marketing gives them an advantage by allowing them to create an online order system, which speeds up franchise company transactions and provides convenience to their clients. As part of the brand's customer service-oriented approach, they're also running an early-stage database system that allows them to conveniently track their customers' activities in order to generate points and rewards. Mr. Dagupeño is open for franchising and offers an affordable package in order to answer to the numerous inquiries from interested parties who want to be able to set up their own venture. Mr. Dagupeño is a fantastic idea because it is relevant and leaves a favorable impression on clients. Mr. Dagupeño offers a turn-key pandemic-proof franchise business package for only P499,000, which includes store building, trademark use, franchise system, training, all necessary equipment, utensils, POS, and more.  Return on investment (ROI) ranges from 7 months to 1 year. The fact that the product and company concept originated in Dagupan provides an inherent advantage, as the city is synonymous with high-quality bangus.
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